Highlights of INMA Subs Town Hall on Dec 4: @davidedelman of Harvard Business School gives a keynote interview on the 5 promises of personalisation based on his new book "Personalized". FREE registration: inma.org/modules/event/…

INMA @davidedelman Harvard Business School Highlights of INMA Subs Town Hall on Dec 4: Katrice Hardy of Dallas Morning News and Cliona Mooney of The Irish Times discuss the role of newsrooms and data in the subscription model. FREE registration: inma.org/modules/event/…

INMA @davidedelman Harvard Business School Highlights of INMA Subs Town Hall on Dec 4: Tor Jacobsen of SchibstedGroup reflects on 15 years of digital subscription growth in Norway, the country where the highest proportion of people pay for online news. FREE registration: inma.org/modules/event/…

.@G_piechota's comparative analysis of two very different companies — The New York Times and @Amedia, a local news publisher in Norway — reveals a compelling business case for bundling. ow.ly/9njZ50USXEi

Bundling is not about throwing a bunch of products together and hoping for the best, INMA's Grzegorz Piechota writes in his latest blog. Three key elements determine the bundle’s success: product mix, subscriber experience, and content discovery. ow.ly/hqN850UTJrf

When asked about the future newsroom, @AxelSpringer CEO Mathias Döpfner was blunt: “My role model is more like a record label.” Grzegorz Piechota shares insights into this idea in his latest blog. ow.ly/KiEO50VzII4

During an upcoming Webinar, @g_Piechota and Hamish McKenzie will look at what news media publishers can learn from the success of Substack and delve into the secrets of creating a successful subscription-funded newsletter, podcast, or videocast. ow.ly/RRbP50VzIJ9

During a recent Webinar, Grzegorz Piechota, lead of the INMA Readers First Initiative, talked with Hamish McKenzie, co-founder of Substack, about how the journalism model is changing. ow.ly/C6Is50VCpUI

The world’s biggest companies are pouring money into climate destruction But *you* can help us expose climate crimes – click the link to donate to our Big Give campaign, and your donation will be doubled 🔗 bit.ly/bureaubiggive #EarthDay #EarthDay2025 #climatechange #COP30

During yesterday's live Webinar, INMA's researcher-in-residence Grzegorz Piechota shared original research and findings from the INMA Subscription Benchmarking Service to look at the landscape for the Asian market. ow.ly/zJrU50VKY5G

At #INMA2025, Grzegorz Piechota shared INMA research that found news organisations are moving toward adopting AI and placing greater emphasis on actively listening to their audiences. ow.ly/vsWg50VXxja

"While most publishers treat departing subscribers like lost causes, @NewsCorpAus decided to leave the door deliberately open," INMA's Grzegorz Piechota writes in his latest blog. ow.ly/HwcW50W625s

With effective win back in place, churn stops being a loss and becomes a growth driver, a new INMA simulation showed. INMA Readers First Initiative Lead Grzegorz Piechota explains in his latest blog. ow.ly/KYoI50W6HfO

Past subscribers represent a large untapped future growth opportunity. INMA Readers First Initiative Lead Grzegorz Piechota explains the potential of this group in his latest blog. ow.ly/HJ2G50W7qc3

The average proportion of consumers who have paid or used paid online news increased to 18% (+1 percentage point or +6%) in 2025 — and more research from INMA's Grzegorz Piechota ow.ly/jZmq50WiNTl

.Grzegorz Piechota: "The foreign press is not only popular among Americans, it’s also trusted. Per the Reuters Institute’s survey, BBC News is the most-trusted national news brand in the U.S. (52% Americans trust it) ahead of CBS, ABC, The New York Times or CNN" ow.ly/GZuk50WjrZN

SUMMER 2025 BOOKS: Unlocking the customer value chain: how decoupling drives consumer disruption (2019) by Thales Teixeira and Grzegorz Piechota bit.ly/4lQ4GGs See more books like this in our Newsletter – Summer Readings 2025. bit.ly/4nKRa8D #Summer_Reading