Garrett Sussman (@garrettsussman) 's Twitter Profile
Garrett Sussman

@garrettsussman

Director of Marketing @iPullRankAgency | SEO and Content Marketing | 🎙 SEO Podcaster (150+ episodes) | 💿 90s nostalgia | 💪 Dad | MozCon Speaker

ID: 7841502

linkhttps://www.linkedin.com/in/garrettsussman/ calendar_today31-07-2007 07:20:44

11,11K Tweet

5,5K Followers

821 Following

Garrett Sussman (@garrettsussman) 's Twitter Profile Photo

How are we all feeling today? Want to talk about #GoogleIO? Impromptu conversation with Mic King and me in 50 min. He was at ground zero. He has big thoughts. Big ideas. #AIMode. Personal Context. Ads in AI Overviews. Join us live on YouTube. youtube.com/live/2NYAgb5Jz…

How are we all feeling today? Want to talk about #GoogleIO?

Impromptu conversation with <a href="/iPullRank/">Mic King</a> and me in 50 min. He was at ground zero. He has big thoughts. Big ideas.

#AIMode. Personal Context. Ads in AI Overviews.

Join us live on YouTube.

youtube.com/live/2NYAgb5Jz…
Garrett Sussman (@garrettsussman) 's Twitter Profile Photo

Pour one out for "Is this new?" RIP Barry Schwartz's inbox. AI Mode will break him. Look for new UX iterations to roll out fast and furious with AI Mode. Replicable? Good luck. My personal context doesn't even know your personal context exists. Hey Barry. Is this new?

Pour one out for "Is this new?"

RIP <a href="/rustybrick/">Barry Schwartz</a>'s inbox. AI Mode will break him.

Look for new UX iterations to roll out fast and furious with AI Mode. 

Replicable? Good luck. 

My personal context doesn't even know your personal context exists.

Hey Barry. Is this new?
Andrea Volpini (@cyberandy) 's Twitter Profile Photo

Google’s AI Mode is all about follow-up questions. I built a free tool to simulate that logic: → detects core entities → generates follow-ups → stress-tests your content Built with DSPy. No CTR, no tracking—just structure + intent. 🔗 wordlift.io/blog/en/query-… #SEO

Mic King (@ipullrank) 's Twitter Profile Photo

Ok, here it is. My deep dive into the various patents that underpin how Google's AI Mode works. ipullrank.com/how-ai-mode-wo… The main thought I came away after this analysis is that search results are no longer deterministic in this environment. They are highly probabilistic due to

Christian J. Ward © (@wardchristianj) 's Twitter Profile Photo

Classic search is a chessboard. AI search is a river. My crappy sketch shows the difference. Traditional search operates in discrete moves, like chess pieces moving in turns. Clear start. Defined end. You can pause between moves. Information doesn't flow, it is revealed at

Classic search is a chessboard. AI search is a river.

My crappy sketch shows the difference.

Traditional search operates in discrete moves, like chess pieces moving in turns. 
Clear start. Defined end. You can pause between moves. Information doesn't flow, it is revealed at
iPullRank Digital Marketing Agency (@ipullrankagency) 's Twitter Profile Photo

New from Carly Stoenner: How data journalism can future-proof your content in search Key takeaways: ✔️ Build trust w/ transparency ✔️ Boost visibility in AI search ✔️ Use proprietary data to stand out “Differentiate your brand in a world of AI slop.” ipullrank.com/journalism-org…

Robby Stein (@rmstein) 's Twitter Profile Photo

1/3 Today we’re starting to roll out a new AI Mode capability to perform complex analysis with data visualization in Labs. We showed this on stage at I/O, and starting today you’ll be able to try this out first for questions about stocks and mutual funds. You can ask to compare

WordLift (@wordliftit) 's Twitter Profile Photo

#AIMode is changing Google Search, rewritten queries, personalization & new rules for visibility. Join Mic King, Garrett Sussman & Andrea Volpini on June 25 to learn how to optimize for it. 👉 Query fan-out. 👉 User context. 👉 AI-ready content. Register eu1.hubs.ly/H0l2Ms30

Garrett Sussman (@garrettsussman) 's Twitter Profile Photo

Google should say 'I don't know' sometimes. Google, it's okay if you don't know. I won't think any less of you. I'll respect you more.

Mic King (@ipullrank) 's Twitter Profile Photo

We got some early data from Similarweb on user behavior in AI Mode vs. classic search. 100k users from 5/20/25 to 6/19/25. Although user adoption is low (only 2%) early patterns are emerging... The disparity in referral traffic between the two channels is immense, but the

We got some early data from <a href="/Similarweb/">Similarweb</a>  on user behavior in AI Mode vs. classic search. 100k users from 5/20/25 to 6/19/25.

Although user adoption is low (only 2%) early patterns are emerging...

The disparity in referral traffic between the two channels is immense, but the
Siteimprove (@siteimprove) 's Twitter Profile Photo

SEO has evolved. Generative AI demands authority, structure, and relevance if you want your content to succeed.🚀 Explore the future of search with Jeff Coyle's latest blog, and get insight from industry leaders like Mic King, Garrett Sussman, Lily Ray 😏, Amsive,

Majestic (@majestic) 's Twitter Profile Photo

Garrett Sussman (Garrett Sussman) explains that familiarity bias plays a big role in how often you see different brands, whether it’s because they advertise more or because you choose to engage with those brands in your everyday life. maj.to/3VIpnco

Robby Stein (@rmstein) 's Twitter Profile Photo

1/5 New, advanced capabilities are coming to Search starting today. Gemini 2.5 Pro (our most advanced model yet) and Deep Search (great for advanced reasoning and research) are rolling out in AI Mode, starting with AI Pro & AI Ultra subscribers. Plus, Search can now use AI to