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If you're working on eCommerce SEO, you must become an evangelist for pushing for product reviews (but there's a catch). A very underrated traffic and sales driver is within the 'Shopping' tab. Within this section of Google, the majority of the listings are organic, which

Introducing Sora, our text-to-video model. Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions. openai.com/sora Prompt: “Beautiful, snowy

SEO News: Google is making a concerted effort to differentiate content in search results, moving away from the standard 10-blue-links approach. In the latest round of testing, Google is differentiating from the 'Perspectives' carousel (featuring articles, forum posts, social

SEO updates you ✨NEED✨ to know [6th May]: 🔨 Google's "site reputation abuse" update​ began rolling out yesterday, Sunday 5th May, which will consider low-value, third-party content produced primarily for ranking purposes and without close oversight to be spam. 🤕 You may

It's only been 2 hours since Open AI launched GPT-4o, and people are going crazy over it. Here are 10 wild examples you don't want to miss: 1. Math Problems with GPT-4o

SHOCK!!! 😱 Rand Fishkin (Rand Fishkin (follow @randderuiter on Threads)) ruthlessly schools Tim Soulo on the topic of MARKETING ATTRIBUTION!! Seriously though... 🙂 Those are (arguably) the best 4 minutes 38 seconds on the topic of "marketing attribution" that you have ever seen. Check it out! (...and

This is Search in the Gemini era. #GoogleIO

🚨 We can use “nosnippet” also to avoid prevent content from being used as a direct input for AI Overviews 👀 thanks John 🧀 ... 🧀 for the clarification below! 👇

I think Perplexity is on it's way to pull-off the biggest Programmatic SEO play based on AI written content. I'll be watching this very closely. Here is one example: lnkd.in/g6j7-csD Here is the announcement: perplexity.ai/hub/blog/perpl… What are you thoughts?

If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention. I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.

Mufaddal Sadriwala (@greatmuffi) shares that with SGE rolling out on Google, visual elements like images, videos, GIFs, and Web Stories are crucial, and that alongside your text, these visuals will play an important role in AI results. maj.to/3uMfhwh

China spent $100M on the 2008 Olympics opening ceremony & everyone thought it was a waste. But China saw something no one else did. 15 years later, it's considered the greatest investment in Olympic history. Everyone needs to understand why it worked:

There are awesome insights that sites are now able to get with the new AI Overview tracking in Semrush. In my latest post, I explore how tracking works, some key reporting comparisons, caveats & more. -> Analyzing Google AI Overview Rankings at Scale brodieclark.com/google-ai-over…

We're excited to announce that SEOin2025 - your guide to navigating #SEO for the upcoming year! Once again, we've teamed up with David Bain to bring you the very best actionable tips for 2025 from over one hundred SEO experts! Find out more at maj.to/4fB65O3

Mufaddal Sadriwala (@greatmuffi) explains that although images on your site matching Google search results can drive traffic and non-text queries, like visuals or voice commands, are rising, traditional results still dominate transactional intent. maj.to/4gX17vk

Mufaddal Sadriwala (@greatmuffi) wants SEOs to focus on structuring helpful content that demonstrates EEAT, as Google uses these factors to evaluate content quality. maj.to/4gX17vk

Mufaddal Sadriwala (@greatmuffi) believes AI Overviews aren't a threat to SEOs or organic traffic but will, in fact, help us maintain the traffic we're getting. maj.to/4gX17vk

Mufaddal Sadriwala (@greatmuffi) explains that when AI Overviews launched, non-top-10 pages ranked in AI overviews, but now, most results come from the top 10. maj.to/4gX17vk

Had a delightful interaction with the delegation of Dawoodi Bohra community led by Shahzada Husain Burhanuddin. Extended my warm wishes to them on the special occasion of Eid-ul-Fitr. They apprised me of their extensive community service efforts. Wishing them success in their