🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Milk🤝Sport Last week, I attended the BUCS Nationals in Sheffield to see our ‘Milk Every Moment’ campaign in action, and what a fantastic day! Thousands of student athletes and spectators came together to showcase university sports and AHDB was proud to be part of it

This is British pork. But not as you know it. 🐖 Me, standing proudly next to our brand new Love Pork campaign from AHDB Pork! (Yes, I did get a few funny looks!) This exciting new campaign is designed to inspire people to incorporate British pork into their weekly meals,

AHDB's Lead Veterinary Science Expert, sarah tomlinson, shared her expertise on bovine TB at the EFRA Committee session, discussing the UK's response to animal diseases, their financial impact, and the toll on farmers' mental health. 🎥 Watch the session here👉 ow.ly/vYp150VbYEs

One year in – and just getting started! Twelve months ago, I joined AHDB as CEO, with agriculture facing some of its biggest challenges in a generation. Over the past year, I’ve been out in the field (literally), meeting farmers, processors, and industry leaders. Listening.

This week, industry leaders gathered at the House of Lords to launch the Food Business Charter- led by Meat Business Women -aiming to increase female representation in the food industry by 2035. AHDB is proud to be a signatory, driving gender balance.💜#IWD2025 🔗ow.ly/Ak3S50VcGHA

Have you checked out the AHDB Recommended Lists app yet? 🌱 Adding value to the online tables and booklet, the RL app provides a powerful and pint-sized way to deliver variety data to your fingertips. 🔍Explore how the RL can help you make decisions ➡ ow.ly/pAnU50VgJca

Have you seen Doug Dear's opinion piece in the Farmers Weekly about the export potential of British beef?👀 We caught up with D&P Dear - Quality Beef Finishing on the AHDB stand at SIAL Paris to discuss our export work and what this means for the sector.🌏 Read more ➡ ahdb.org.uk/exports

The AHDB team will share valuable insights at the Pigs Tomorrow Conference on 13–14 May - a forward-looking event exploring what’s next for the pig industry. 🐖💡 Meet the team, connect with others, and gain fresh perspectives. Apply to attend 👉ow.ly/lVB050VyNXt

It was great to welcome the new NFU Scotland presidential team (Andrew Connon, Robert Neill & Duncan Macalister) along with John Davidson to HO. Such valuable conversations around collaboration, shared challenges, and the opportunities that lie ahead for UK agriculture. A real

Another successful AHDB Dairy Insights session yesterday! We’re running these events to bring our experts face to face with people from across the dairy sector to share what we’re doing, gather honest feedback, and spark new ideas. 🐄💡 National Farmers' Union The Cattle Information Service (CIS) RABDF

Our International Trade Development team has been showcasing British beef, lamb & pork at @SIALCanada .🇨🇦 🥩 The value & volume of UK meat exports to Canada saw increases in 2024: 🐂 Export volumes worth £26 million 🐖 Export volumes worth £5 million 📃: ow.ly/sn4o50VKmLS

⁦This week, ⁦SIAL Canada⁩ proved to be a resounding success for our British red meat exporters. ⁦Key highlights included discussions on US-Canada trade relations and evolving market conditions, which present promising new UK trade opportunities. ⁦⁦AHDB⁩

Last week, Jono Eckley, Lucy Randolph, Ouafa Doxon, and I met with Michelle Gillen, Tim Barraclough and Isabella Hunter-Fajardo from the Department for Business and Trade (Department for Business and Trade). This was a valuable opportunity to reflect on the progress we’ve made together and look

Happy World Milk Day! 🥛 At AHDB, we're proud to support farmers today & every day as they produce every drop of Great British goodness. From farm to fridge, the dairy industry is achieving great things & we're proud to champion it. 💪🐄 #WorldMilkDay #EnjoyDairy WorldMilkDay 🐮

Those who know me are aware of how passionate I am about championing the world-class food we produce here in the UK. That's why it was such a pleasure to welcome guests for AHDB at Butcher’s Hall to showcase the best of UK red meat to our international partners. With red

At yesterday's OpenFarmSunday, I had the privilege of supporting two fantastic farms — Sharon & Steve Brown at Hopper House Farm, and AHDB Cereals Monitor Farmer Joe Dugdale at Crathorne Farms. 🌾👏 Seeing hundreds of people embracing the opportunity to ask questions and learn

Well done to Rachael Madeley-Davies for representing AHDB on BBC News (UK) last night, sharing valuable insight on how rising temperatures are impacting British agriculture. Proud to see AHDB leading the conversations that matter and supporting farmers as they adapt to the

Fantastic to have British pork getting the spotlight it deserves with this brilliant campaign. It’s great to see our marketing making a real difference for our levy payers and consumers alike.👇🐖🛒

Proud to see AHDB taking real action to address the important challenge of giving farmers control over their data. This proof-of-concept project marks a major step forward in building a trusted, practical solution that works for farmers and the wider industry. By