
Helen Chun
@helen_chun
Services marketing prof @Cornell, Behavioral researcher exploring happiness, technology, and sustainability. My class shares #MKTstory
ID: 65390063
https://sha.cornell.edu/faculty-research/faculty/hc633/ 13-08-2009 15:36:03
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This delightful video is a great summary of Melanie Brucks' recent work on virtual communication and creativity. And I love the bonus idea of structuring the workweek around *who* needs to be in-person and *for what task* - a great example of working smarter, not harder. 💪


🚨New working paper alert 🚨 Comments welcomed! Tracking consumers: We quantify the value of granular tracking data collected by mobile apps on consumers’ driving patterns and its privacy tradeoffs using a machine/deep learning approach. with @ Fernando Luco from Texas A&M Department of Economics. 🧵

After years of research, two months until launch! Pre-orders now available for our new book “Power & Prediction: The Disruptive Economics of Artificial Intelligence”. Please take a few minutes today if you plan to buy. mybook.to/powerandpredic…. Thank you! Joshua Gans Ajay Agrawal






New paper alert 🚨 I’m thrilled to share that our new paper, “Common Cents: Bank Account Structure and Couples’ Relationship Dynamics," a collaboration with Scott Rick, Deborah Small, and Eli Finkel, has been published in Journal of Consumer Research! A quick🧵 tinyurl.com/comcents




NEW PAPER ALERT - Our meta-analysis with Kristin Diehl and Wendy Wood is out Journal of Marketing ! Are you curious about the impact of mental simulation on consumer behavior? We analyzed the 40-years of literature and data from 40,705 respondents. #Thread


We (Donald Ngwe and Ayelet Israeli) posted a major update of our paper on using LLMs for market research! In this draft, we ran 5 new custom human surveys, which we used to test practical applications of GPT for marketers. Short thread with some results 1/


