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Every startup should prepare a zero revenue forecast. Over-optimistic in runway calculations can lead to rapid burnout, and an early death, especially when funding is tight. More details on why and how here: justinho.substack.com/p/expecting-th…

When it comes to hiring in a startup, there's a guiding principle I always recommend: Don't hire anyone you wouldn't consider working for in another setting. Dive deeper here: justinho.substack.com/p/overcoming-i…

Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do you get the first people to use your product? Hmm... If you find yourself at this moment, then you are already