
Mike Rea, IDEA Pharma
@ideapharma
CEO IDEA Pharma. Pharmaceutical innovation geek. Author, Pharmaceutical Positioning. Senior Fellow @fastercures. *From R&D to RxD* Tweet about clients sometimes
ID: 176742975
http://www.ideapharma.com 10-08-2010 09:30:06
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8,8K Followers
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“OK, let’s not reinvent the wheel…” So much in this Tom Standage book on the literally thousands of years between someone ‘inventing’ the wheel, people mostly not caring, and more widespread uptake. And you think selling your AI solution to pharma takes time…? 😅





What do we mean when we say “let’s not reinvent the wheel…” Targeting new medicines at what physicians will prescribe in 15 years, requires decision systems that increase the importance of those parameters, instead of fitness for pI, pII, pIII hurdles... ideapharma.substack.com/p/inventing-an…



Excited to see that Urology Times covered the FDA's RMAT designation for CAN-2409 in localized prostate cancer! RMAT validates the critical unmet need in early-stage prostate cancer and supports our phase 3 study design. urologytimes.com/view/fda-award… $CADL


Within the new podcast series - planning to restart the Pharma Book Club, now that I'm reading again... Check out what's there - folks like Vinay Prasad MD MPH, Annie Duke, Peter Kolchinsky, Matt Ridley, Steven Johnson, Katherine Eban and more... youtube.com/playlist?list=…





I caught up with John Maraganore 🇺🇸🇬🇷🇺🇦🇮🇱 earlier today and asked him for some quick advice for biotech CEOs navigating this tough environment: John: Take a step back and really think about what's important for patients and value creation. But start with patients. And typically, if you





