
Iina Ikonen
@iinahannele
Researching the impact of retail marketing on consumer health, well-being and society. Assistant Professor at the University of Groningen.
ID: 2319384888
30-01-2014 18:57:08
107 Tweet
131 Followers
226 Following


Is it July yet? 🌷🚲🤩 #eacr2023 Association for Consumer Research (ACR)


I will be presenting our work on size-inclusive online retailing today at 15.30 (session 4.6) - come see if you are at #AMS2023NOLA ! Francesca Sotgiu Jiska Eelen University of Bath School of Management

Come join our wonderful group!! University of Bath School of Management #MarketingAcad

Come work with Brian Squire, myself and a wonderful team at K2 Corporate Mobility on a project set out to drive sustainability in the global relocation sector. Message me with any questions! #MarketingAcad #behaviorchange #knowledgetransfer


Back at my favorite conference - #MPPC2023 after missing some years. I will be presenting our work on reducing organizations' energy consumption at 11 am today - stop by if you are around! Christopher Amaral Dr. Nicole Robitaille Ceren Kolsarici AMA




#EACR2023 has just been amazing! Awesome program, great people, and the best city in the world! Thanks for putting this all together Aylin Aydinli & team. #eacr2023amsterdam VU School of Business and Economics (inactief) Association for Consumer Research (ACR)


Read how University of Bath School of Management's Professor Brian Squire and Dr Iina Ikonen Iina Ikonen are helping K2 Corporate Mobility develop more environmentally sustainable packages for clients relocating their employees worldwide bit.ly/3qh00li K2 Corporate Mobility


From 1-0 down to first-time semi-finalists 🌟 A historic tie victory for Finland 🇫🇮 #DavisCupFinals | Suomen Tennisliitto


Great to have Iina Ikonen & Mark Brandis Libertine speaking at University of Bristol Business School #Marketing & #Consumption #Seminar about how marketing can enact social change (for better or for worse). #marketing #consumption #socialmarketing #socialchange #research #business #retail


Why do claims like “added vitamins” sell better than “less sugar”? 🧐 New research by Iina Ikonen, Aylin Aydinli & Verlegh shows that addition claims boost perceived value—driving stronger purchase intent: doi.org/10.1016/j.jret… #JournalofRetailing #NutritionClaims
