How can marketing data centralization help you manage campaigns and turbocharge your ROI? Read our guide on data centralization to learn how to build comprehensive dashboards that help you optimize marketing budgets. is.gd/Su8gtk

UTM tags hold tons of valuable information for marketers, salespeople, and analysts. We’ve listed eight advanced practices for using UTM tags to help you implement them faster, audit their quality, and analyze campaign performance with ease. is.gd/vqnQP3

Want to learn how to audit touchpoints and identify the ones that drive the most revenue? Use attribution models! We’ve crafted a guide to help you navigate all of the attribution models on the market and help you find the one that best suits your goals. is.gd/9sILBG

We're honored to share that we’ve been awarded High Performer and Momentum Leader badges for Fall 2022 by G2! We want to thank everyone who rated us on G2! We keep working for you ❤️

In 30% of cases, large companies spend their marketing budgets with no way to track their effectiveness. The main reason is poorly structured UTM tags. Our guide on Advanced UTM Practices demonstrates how to overcome the most common UTM tagging struggles buff.ly/3tkai2g

How do marketers comply with data privacy? What risks and penalties exist? Yauhen Zaremba, the Director of Demand Generation at PandaDoc, prepared a complete guide to data privacy and compliance for marketers: buff.ly/3O2ik9h

Did you know that 36% of CFOs listed the use of vanity metrics by CMOs as the second biggest concern in their organization? Check out our guide to learn more about the nature of vanity metrics, how to identify and what metrics you should track instead: buff.ly/3ge5MPS

Data management is the foundation of healthy marketing analytics. This process has become increasingly important for businesses! We outlined 9 best practices for marketing data management and shared how they can improve analytics 👇 buff.ly/3OjF4Sj

Ready to start getting insights from your customers' data? Make sure you do it right! Alex Birkett shared the best tips to get the most out of your data collection efforts in our blog. Check it out 👉 buff.ly/3UXuCmf

75% of key decision-makers don't trust their data 🤯 Make sure your decisions are well-informed and drive results for your business by improving the quality of your data. Read our blog post to learn more: buff.ly/3ikSh1t

Data analysis is essential for B2C brands to measure performance and make accurate predictions. Check out this step-by-step guide on how to set up effective data analytics buff.ly/3VOUKzJ

Years of work vs. days to launch. Read our recent guide to discover all the challenges of marketing data pipeline development and why it’s better to find a reliable third-party vendor 👇 buff.ly/3VPn4BU

Make smarter decisions and drive higher returns with data-driven marketing! Learn the benefits, pitfalls, and steps to success with our detailed blog post buff.ly/3EPBA5Q

Take control of your PPC campaigns and boost ROAS with geotargeting—it’s the perfect solution for businesses looking to maximize their budget. Read our comprehensive guide to geotargeting 👇 is.gd/SdlfKg

How can you build a dashboard that shows the true picture of your efforts? Marketing data centralization is the key step to generating insightful visualizations that enable to make informed decisions about your campaigns and overall strategy. Full guide is.gd/SvbSqs

Are you struggling to make sense of your Facebook Ads data? We have compiled 15 highly effective report templates to help you quickly and easily visualize your marketing efforts and gain key insights 📊 improvado.io/blog/best-face…

Don't get lost in dashboard sprawl! Get tailored insights and make informed decisions with these 12 marketing dashboard templates improvado.io/blog/12-best-m…

Struggling to decide between an ETL and an ELT approach? Learn the key factors to consider and when each should be used in our latest blog post! 🔎 improvado.io/blog/etl-vs-elt

The complete picture of your email marketing success is right at your fingertips with the help of email dashboards. Learn more about how to create an effective one with our new article! 📊 improvado.io/blog/email-mar…

Want to take the guesswork out of sales? Check out our blog post to learn more about leveraging a powerful dashboard 👇 improvado.io/blog/sales-pip…