Isentia (@isentia) 's Twitter Profile
Isentia

@isentia

Asia Pacific’s leading media intelligence and insights business. We discover and share valuable insights from news and social media to drive smarter decisions.

ID: 963612258

linkhttps://www.isentia.com/ calendar_today22-11-2012 04:36:58

4,4K Tweet

2,2K Followers

1,1K Following

Isentia (@isentia) 's Twitter Profile Photo

⏳ Less than 48 hours to go. Taking Back Trust will deliver sharp insights on rebuilding credibility in a time of disruption and doubt. Register for fresh thinking, practical takeaways, timely strategies. 🔗 bit.ly/3ZtAaJp

⏳ Less than 48 hours to go.
Taking Back Trust will deliver sharp insights on rebuilding credibility in a time of disruption and doubt.
Register for fresh thinking, practical takeaways, timely strategies.
🔗 bit.ly/3ZtAaJp
Isentia (@isentia) 's Twitter Profile Photo

Thanks to everyone who joined Taking Back Trust. Our panel unpacked how communicators can rebuild trust in a time of disruption and doubt with sharp insights on the shifting media landscape, messaging and public connection.

Thanks to everyone who joined Taking Back Trust.

Our panel unpacked how communicators can rebuild trust in a time of disruption and doubt with sharp insights on the shifting media landscape, messaging and public connection.
Isentia (@isentia) 's Twitter Profile Photo

AI is reshaping business perception, creating both risks and opportunities for comms teams. Your response starts with understanding the wider social dynamics. Read the full report. 🔗 bit.ly/3G6gIfd

AI is reshaping business perception, creating both risks and opportunities for comms teams. Your response starts with understanding the wider social dynamics.

Read the full report.
🔗 bit.ly/3G6gIfd
Isentia (@isentia) 's Twitter Profile Photo

Transparency, openness, and a little tension. An audience member reflects on the power of honest conversation and diverse views at our Taking Back Trust panel event in Sydney. Stay tuned for the on-demand recording. 📽️

Isentia (@isentia) 's Twitter Profile Photo

Podcasts in Singapore are becoming an alternative voice for audiences, bypassing mainstream media. We saw this most during the Singapore general election with political candidates' episodes capturing the highest engagement by audiences. Read blog here: bit.ly/3SZLJ7p

Podcasts in Singapore are becoming an alternative voice for audiences, bypassing mainstream media. We saw this most during the Singapore general election with political candidates' episodes capturing the highest engagement by audiences. 

Read blog here: bit.ly/3SZLJ7p
Isentia (@isentia) 's Twitter Profile Photo

Managing stakeholders isn’t getting more simple but the right strategy makes it manageable. This practical Isentia guide breaks down how to map, prioritise and engage stakeholders more effectively. 🔗 bit.ly/4kYRjmR

Managing stakeholders isn’t getting more simple but the right strategy makes it manageable.

This practical Isentia guide breaks down how to map, prioritise and engage stakeholders more effectively.

🔗 bit.ly/4kYRjmR
Isentia (@isentia) 's Twitter Profile Photo

From AI to fading institutional credibility, our panel event explored how people are rethinking who, and what, they believe. Key shifts included: 🔍 Transparency over repetition 🤖 Human-made content as a signal of authenticity 📘 Read the recap bit.ly/4l4UvNH

From AI to fading institutional credibility, our panel event explored how people are rethinking who, and what, they believe.

Key shifts included:
🔍 Transparency over repetition
🤖 Human-made content as a signal of authenticity

📘 Read the recap
bit.ly/4l4UvNH
Isentia (@isentia) 's Twitter Profile Photo

What if the hidden AI risk isn’t the tech, but the story told about it? AI is shaping and being shaped by Australian media, industry, and public views. Discover what it means for comms strategies. With insights from industry professionals like Lisa Main 🔗isentia.com/latest-reads/h…

What if the hidden AI risk isn’t the tech, but the story told about it?
AI is shaping and being shaped by Australian media, industry, and public views.

Discover what it means for comms strategies.
With insights from industry professionals like Lisa Main
🔗isentia.com/latest-reads/h…
Isentia (@isentia) 's Twitter Profile Photo

📊 Our 2024 report with Sport NZ tracks how media change and major events shaped gender representation across 41,000+ sports stories. ➡️ See where visibility is growing and where gaps remain: bit.ly/4nSfSUe

📊 Our 2024 report with <a href="/SportNZ/">Sport NZ</a> tracks how media change and major events shaped gender representation across 41,000+ sports stories.

➡️ See where visibility is growing and where gaps remain:
bit.ly/4nSfSUe
Isentia (@isentia) 's Twitter Profile Photo

🎥 “It’s not a bleak picture, but it is a challenging one.” A key takeaway from our Taking Back Trust event, where we explored how AI, social media and public sentiment are reshaping comms. More events are coming. Keep an eye out. 📺 Watch the full panel isentia.com/webinars/takin…

Isentia (@isentia) 's Twitter Profile Photo

Less scrambling, more strategy. A smart stakeholder strategy simplifies your workflow by preparing you for anything. It's not more work; it's more control. Discover how in our guide to stakeholder fundamentals. 🔗 bit.ly/3IJyZQr

Less scrambling, more strategy.
A smart stakeholder strategy simplifies your workflow by preparing you for anything. It's not more work; it's more control.

Discover how in our guide to stakeholder fundamentals.
🔗 bit.ly/3IJyZQr
Isentia (@isentia) 's Twitter Profile Photo

South Australia is evolving and comms leaders are shaping the narrative. 🎤 Beyond the Barossa: Communicating SA’s Evolving Identity 📍 Adelaide | 🗓 12 Aug | ⏰ 9–10:30 AM With speakers from Nova Systems , Hughes PR , South Australian Tourism Commission and UniSA 🔗 bit.ly/4ocCIpN

South Australia is evolving and comms leaders are shaping the narrative.

🎤 Beyond the Barossa: Communicating SA’s Evolving Identity
📍 Adelaide | 🗓 12 Aug | ⏰ 9–10:30 AM

With speakers from <a href="/Nova_Systems/">Nova Systems</a> , <a href="/Hughes_PR/">Hughes PR</a> , <a href="/tourismsa/">South Australian Tourism Commission</a> and <a href="/UniversitySA/">UniSA</a>

🔗 bit.ly/4ocCIpN
Isentia (@isentia) 's Twitter Profile Photo

Who’s really speaking to the public on housing? News outlets cover financial advice but online, the conversation is raw, political, and personal. Explore our latest analysis, unpacking the gaps between media narratives and public perception. 🔗 bit.ly/45e1MUI

Who’s really speaking to the public on housing?
News outlets cover financial advice but online, the conversation is raw, political, and personal.
Explore our latest analysis, unpacking the gaps between media narratives and public perception.

🔗 bit.ly/45e1MUI
Isentia (@isentia) 's Twitter Profile Photo

SG60 is here! From voucher rollouts to local culture, media and audiences took it upon themselves to truly educate and clarify problems for other citizens at various touch-points, and in doing so, created an ecosystem that works for everybody. 🌏👛 bit.ly/4mvxmnU

SG60 is here! From voucher rollouts to local culture, media and audiences took it upon themselves to truly educate and clarify problems for other citizens at various touch-points, and in doing so, created an ecosystem that works for everybody.  🌏👛

bit.ly/4mvxmnU
Isentia (@isentia) 's Twitter Profile Photo

Beyond the Barossa, in partnership with Communication and Public Relations Australia, brought PR and comms professionals together for an afternoon of insights and conversation. Thanks to the panellists for sharing their perspectives on navigating the media, and evolving narratives. More coming soon.

Beyond the Barossa, in partnership with <a href="/CPRAofficial/">Communication and Public Relations Australia</a>, brought PR and comms professionals together for an afternoon of insights and conversation.

Thanks to the panellists for sharing their perspectives on navigating the media, and evolving narratives.

More coming soon.
Isentia (@isentia) 's Twitter Profile Photo

We’re at PR Asia tomorrow! 🥳 With AI content everywhere and misinformation spreading fast, one question matters: how can brand voice resonate? Russ Horell & Prashant Saxena will share why authenticity is key for PR leaders, with tools you can use right away. See you there! 🤩

We’re at PR Asia tomorrow! 🥳

With AI content everywhere and misinformation spreading fast, one question matters: how can brand voice resonate?

Russ Horell &amp; Prashant Saxena will share why authenticity is key for PR leaders, with tools you can use right away. See you there! 🤩
Isentia (@isentia) 's Twitter Profile Photo

A packed house at The Mandarin event, hosted for the first time in Brisbane. Great to hear from leaders like David Crisafulli MP on purpose, diversity and innovation in the public service, and to connect with colleagues focused on Queensland’s future.

A packed house at <a href="/TheMandarinAU/">The Mandarin</a> event, hosted for the first time in Brisbane. Great to hear from leaders like David Crisafulli MP on purpose, diversity and innovation in the public service, and to connect with colleagues focused on Queensland’s future.
Isentia (@isentia) 's Twitter Profile Photo

How can PR leaders stay authentic in the age of synthetic media? At #PRAsia2025 by MARKETING-INTERACTIVE, Russ Horell & Prashant Saxena shared how trust and authenticity are currency in comms, especially during reputational risks. Blog here: bit.ly/41Y1MaA

How can PR leaders stay authentic in the age of synthetic media? 

At #PRAsia2025 by <a href="/MarketingEds/">MARKETING-INTERACTIVE</a>, Russ Horell &amp; Prashant Saxena shared how trust and authenticity are currency in comms, especially during reputational risks. 

Blog here: bit.ly/41Y1MaA