
Raghu Iyengar
@iyengar_raghu
Miers-Busch, W’1885 Professor, Professor of Marketing @Wharton, Faculty Director - Wharton Customer Analytics @whartonca, #analytics, #datascience
ID: 2203269438
https://marketing.wharton.upenn.edu/profile/199/ 19-11-2013 15:15:32
454 Tweet
920 Followers
168 Following


Congratulations to Student Team #3 for winning today's datathon with Fulton Bank Customer Support! A big thank you to the #FultonBank employees and Penn & The Wharton School students for teaming up to create innovative solutions to business challenges in commercial, consumer, finance, HR, & operations.


Dave ( David Reibstein ), Raghu Iyengar, thank you for the opportunity to share a glimpse of the story at #Capgemini and how #Cloud, #Data and #Distributed #Agile will define the near future. It was a great conversation! lnkd.in/g-_dzMb


The pandemic has left many companies with mountains of historical #CustomerData that may no longer be effective. Get fresh insight on analyzing #data in #WhartonExecEd’s program led by Raghu Iyengar. Enroll today and join us June 21-25! executiveeducation.wharton.upenn.edu/for-individual…

Ever wonder how McDonald's chooses collabs w/ celebrities like #BTS? It's in part b/c of your #socialmedia activity! Hear how The Wharton School students helped McDonald's analyze their social media #data to better understand the impact of celebrity endorsements. wca.wharton.upenn.edu/updates/spring…




Looking forward to teaching the Marketing core to incoming MBAs!#whartonbound #WhartonMBA23 And it is a pleasure to work with colleagues jonah berger, Barbara Kahn , #johnmccoy and #abhishekborah on how best to create an engaging in-class experience! #whartonproud The Wharton School



Very excited to be part of this initiative! Thank you to Sarah Toms Wharton Interactive, @WhartonCA and @WhartonAnlytcs for the collaboration! Of course, a big thank you to Evite for making this happen! #alwaysbelearning interactive.wharton.upenn.edu/individual-exp…


Have you ever encountered a customer loyalty program that seemed too good to be true? Our Faculty Director, Raghu Iyengar, conducted a large-scale study to better understand the affects - and profitability - of customer loyalty programs. hbr.org/2022/04/your-l…

Loyalty programs are common—but are they actually profitable? This Harvard Business Review piece draws on a JMR study (bit.ly/35UlbzG) to show how #marketing managers can ensure their subscription programs are a net positive. Raghu Iyengar #loyaltyprograms bit.ly/3jboSUC

Professor Raghu Iyengar writes about how your loyalty program might be losing you money in this article he co-wrote for Harvard Business Review: bit.ly/37seODP

Wharton alumni, join professor Raghu Iyengar, faculty director of @WhartonCA, on Thursday, June 2, for a Lifelong Learning webinar about how machine learning is transforming marketing analytics. ▶️ whr.tn/3N4JTgD


6/27 9 PM Eastern, join our virtual event with @WhartonCA featuring WCA Faculty Director Raghu Iyengar on his latest large-scale study to better understand the affects - and profitability - of customer loyalty programs Harvard Business Review eventbrite.com/e/are-retailer… hbr.org/2022/04/your-l…

