Raghu Iyengar (@iyengar_raghu) 's Twitter Profile
Raghu Iyengar

@iyengar_raghu

Miers-Busch, W’1885 Professor, Professor of Marketing @Wharton, Faculty Director - Wharton Customer Analytics @whartonca, #analytics, #datascience

ID: 2203269438

linkhttps://marketing.wharton.upenn.edu/profile/199/ calendar_today19-11-2013 15:15:32

454 Tweet

920 Followers

168 Following

Wharton Human-AI Research (@whartonhumanai) 's Twitter Profile Photo

Kate Johnson, WG’94, President of Microsoft US & keynote speaker for 2021 Women in #DataScience @ Penn Conference, emphasizes the importance of #technology as a change agent for #inclusion. Watch Kate’s entire talk: wca.wharton.upenn.edu/updates/women-… #AnalyticsatWharton #WiDS2021

Wharton Human-AI Research (@whartonhumanai) 's Twitter Profile Photo

Congratulations to Student Team #3 for winning today's datathon with Fulton Bank Customer Support! A big thank you to the #FultonBank employees and Penn & The Wharton School students for teaming up to create innovative solutions to business challenges in commercial, consumer, finance, HR, & operations.

Congratulations to Student Team #3 for winning today's datathon with <a href="/FultonBank/">Fulton Bank Customer Support</a>! A big thank you to the #FultonBank employees and <a href="/Penn/">Penn</a> &amp; <a href="/Wharton/">The Wharton School</a> students for teaming up to create innovative solutions to business challenges in commercial, consumer, finance, HR, &amp; operations.
Amit Choudhary (@amitkchoudhary) 's Twitter Profile Photo

Dave ( David Reibstein ), Raghu Iyengar, thank you for the opportunity to share a glimpse of the story at #Capgemini and how #Cloud, #Data and #Distributed #Agile will define the near future. It was a great conversation! lnkd.in/g-_dzMb

Wharton Human-AI Research (@whartonhumanai) 's Twitter Profile Photo

The pandemic has left many companies with mountains of historical #CustomerData that may no longer be effective. Get fresh insight on analyzing #data in #WhartonExecEd’s program led by Raghu Iyengar. Enroll today and join us June 21-25! executiveeducation.wharton.upenn.edu/for-individual…

Wharton Human-AI Research (@whartonhumanai) 's Twitter Profile Photo

Ever wonder how McDonald's chooses collabs w/ celebrities like #BTS? It's in part b/c of your #socialmedia activity! Hear how The Wharton School students helped McDonald's analyze their social media #data to better understand the impact of celebrity endorsements. wca.wharton.upenn.edu/updates/spring…

Wharton Human-AI Research (@whartonhumanai) 's Twitter Profile Photo

An MBA and undergraduate student team from The Wharton School and Penn analyzed #data from FOX to help inform data-driven promotion strategies for #marketing their TV shows. wharton.upenn.edu/story/keeping-…

Raghu Iyengar (@iyengar_raghu) 's Twitter Profile Photo

Thank you to #analyticsatwharton for funding this project. At @WhartonCA, we are excited to understand the impact of experiential learning on a variety of student related outcomes!

Raghu Iyengar (@iyengar_raghu) 's Twitter Profile Photo

Looking forward to teaching the Marketing core to incoming MBAs!#whartonbound #WhartonMBA23 And it is a pleasure to work with colleagues jonah berger, Barbara Kahn , #johnmccoy and #abhishekborah on how best to create an engaging in-class experience! #whartonproud The Wharton School

Wharton Human-AI Research (@whartonhumanai) 's Twitter Profile Photo

We are thrilled to be working with Nielsen to engage our faculty, staff, and students to tackle business #analytics problems and prepare the next generation of #data driven decision-makers. Read more about our latest collaboration: wca.wharton.upenn.edu/updates/nielse…

Raghu Iyengar (@iyengar_raghu) 's Twitter Profile Photo

Join us for the third annual WiDS @ Penn Conference hosted by Penn on Feb. 9-10. This event features speakers from across the #datascience landscape and aims to celebrate the diversity within the field. All genders are welcome! #WiDS2022. #whywids whr.tn/wids2022

Raghu Iyengar (@iyengar_raghu) 's Twitter Profile Photo

Very excited to be part of this initiative! Thank you to Sarah Toms Wharton Interactive, @WhartonCA and @WhartonAnlytcs for the collaboration! Of course, a big thank you to Evite for making this happen! #alwaysbelearning interactive.wharton.upenn.edu/individual-exp…

Wharton Human-AI Research (@whartonhumanai) 's Twitter Profile Photo

Have you ever encountered a customer loyalty program that seemed too good to be true? Our Faculty Director, Raghu Iyengar, conducted a large-scale study to better understand the affects - and profitability - of customer loyalty programs. hbr.org/2022/04/your-l…

AMA Journals (@ama_journals) 's Twitter Profile Photo

Loyalty programs are common—but are they actually profitable? This Harvard Business Review piece draws on a JMR study (bit.ly/35UlbzG) to show how #marketing managers can ensure their subscription programs are a net positive. Raghu Iyengar #loyaltyprograms bit.ly/3jboSUC

Wharton Magazine (@whartonmagazine) 's Twitter Profile Photo

Wharton alumni, join professor Raghu Iyengar, faculty director of @WhartonCA, on Thursday, June 2, for a Lifelong Learning webinar about how machine learning is transforming marketing analytics. ▶️ whr.tn/3N4JTgD

Wharton alumni, join professor <a href="/iyengar_raghu/">Raghu Iyengar</a>, faculty director of @WhartonCA, on Thursday, June 2, for a Lifelong Learning webinar about how machine learning is transforming marketing analytics. 

▶️ whr.tn/3N4JTgD
Penn Wharton China Center (@pennwhartonpwcc) 's Twitter Profile Photo

6/27 9 PM Eastern, join our virtual event with @WhartonCA featuring WCA Faculty Director Raghu Iyengar on his latest large-scale study to better understand the affects - and profitability - of customer loyalty programs Harvard Business Review eventbrite.com/e/are-retailer… hbr.org/2022/04/your-l…

6/27 9 PM Eastern, join our virtual event with @WhartonCA featuring WCA Faculty Director <a href="/iyengar_raghu/">Raghu Iyengar</a> on his latest large-scale study to better understand the affects - and profitability - of customer loyalty programs <a href="/HarvardBiz/">Harvard Business Review</a> 
eventbrite.com/e/are-retailer…
hbr.org/2022/04/your-l…