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p̲r̲o̲o̲f̲-̲o̲f̲-̲p̲r̲o̲x̲i̲m̲i̲t̲y̲ definition— the only way to access the digital experience on an IYK chip is to tap it in real time. this proves your physical proximity to a connected object [*] you had to be there. literally.

deploying ~150K of chips for Disturbed [*]

the future of fandom is where ✳︎✳︎✳︎ ⟶ artists go direct-to-fan ⟶ loyalty includes IRL ⟶ real fans get rewarded

yes, we do 💌

The parallels between DTC ecommerce and music are right in front of you. The two-way value exchange between brands and customers, artists and fans, is your best retention strategy. Don't forget it's about more than discounting and sending messages "often enough."

~everyone talking about mass adoption~ us: quietly onboards 43K+ music fans onchain in one month

artists <<< [*] >>> fans

things we love to see: fans discovering the IYK chip in all of Disturbed The Sickness tour merch [*] video by TheMusicRoom.me

This Skrillex album release really shows that the easiest way for artists to go mega viral is to share their work early with core fans Its actually free

the tap [*] integrates the physical and digital realms a bridge between IRL & URL

TLDR on the IYK ownership model ↴↴↴ ﹡Powered by NFC ﹡Non-shareable link ﹡Personalized profile ﹡Transferable ownership aka TAP [*] to claim

We're live! It's been a pleasure working on this with Eco to bring this to life. Over a year ago I had this idea of a yield-bearing hat with Ryan Ouyang from IYK and I'm so excited to bring this to market for the first batch of 500 hats. Also for the deep lore, it

1. Tap chip on Friday 2. Harvest $$$ 3. Repeat every week ♾ From Bobby Thakkar and Ryan Ouyang, brought to you by Eco✨

IYKYK 🔑

The Starbase Music Festival × SLANDER experience is live →→ Find the hidden stations, collect proofs, and win →→ Powered by IYK

starlinegallery.co a mission brand by Chance The Rapper powered by IYK [*]

[*]

Proof: fandom, made verifiable [*]

Introducing "Star Line", a new brand from @ChanceTheRapper, powered by IYK [*] Tap to unlock exclusive studio footage from Chance + more surprises coming soon... 👀

EURO-STAR annual pass found shaking Introducing the EURO-COUNTRY card.... What is it? Good question! It’s a limited edition real-life EURO-COUNTRY branded card for your wallet! Or your purse! Or both!