Jacqueline Lieberman (@jacquelineliebs) 's Twitter Profile
Jacqueline Lieberman

@jacquelineliebs

A Mktg consultant who actually does work. Known as the ‘Special Ops’ of Brand Strategy. Host of #Uncooked A Podcast for Marketers + founder of BrandCrudo

ID: 823519794435604480

linkhttp://linktr.ee/jaclieberman calendar_today23-01-2017 13:16:34

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89 Followers

248 Following

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We all know the power of emotions in advertising. Admittedly it's hard to put your finger on which emotional levers will strike a chord w/audiences. We typically solve for it with focus groups and surveys, which still work. But ADMANITY's tool gives us…lnkd.in/gdGeQfbH

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A brand’s raw truth inspires creators to create, connecting people with brands they value.  When brands matter to people, they can fly above the noise and positively impact culture. How do you know if your brand matters? lnkd.in/eCmDX3Gf

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With summer winding down, this podcast episode would make a great pairing with a walk outside... “We ferment grapes into wine and make people happy.” - Dave Miner I recently sat down with the owner of Miner Family Winery, Dave Miner who specializes in u…lnkd.in/exmBfi5M

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Gideon's Bakehouse brings a whole new meaning to "made with love." Owner Steve Lewis recently joined me on the podcast to discuss how his love of art, baking, his staff, and the Orlando community have inspired and grown the brand to what it is today. St…lnkd.in/dwzDqHm8

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Thanks for the shout-out Duct Tape Marketing Consultant Network! I enjoyed geeking out with John Jantsch on how to bring the humanity out in our brands. #brandingexpert #emotionalloyalty lnkd.in/eipvB5jQ

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Here’s your Labor Day Weekend Menu compliments of Uncooked: Tableware: Leeway Home - Lyle, and Sam set the cultural table by bucking societal expectations and creating a business built on personal beliefs. apple.co/3CUEirk Entrée: Wood Fire Food…lnkd.in/eQEthAbU

TheRealCannoneer01 (@jakub_s01) 's Twitter Profile Photo

US Open Tennis wta Ajla Tomljanovic Although Serena Williams lost she still won millions of our hearts fighting for every point defending 6 match points she’s inspired millions of girls to pick up a racket and do great things that’s why she’ll be forever the #GOAT in women’s tennis no one like her one of a kind

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Anyone can create something to sell, but will someone actually buy it? That’s the golden question for venture capitalist co-founder drew leahy and his team at Hawke Ventures. On today’s episode of Uncooked, we’re diving into how this marketing-savvy VC fi…lnkd.in/ezZp4G-G

Jacqueline Lieberman (@jacquelineliebs) 's Twitter Profile Photo

Anyone can create something to sell, but will someone actually buy it? That’s the golden question for venture capitalist co-founder drew leahy and his team at Hawke Ventures. On today’s episode of Uncooked, we’re diving into how this marketing-savvy VC fi…lnkd.in/e3ZRJjvH

Jacqueline Lieberman (@jacquelineliebs) 's Twitter Profile Photo

Just received my copy of Matt Johnson, PhD and Teresa Misiaszek's book "Branding That Means Business". Cannot wait to dig in and have you back as a guest! Uncooked: A Marketing Insights Podcast: apple.co/3dm2yIt #business #branding #book #marketi…lnkd.in/eT8uNTGS

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With Spotify’s recent news about audiobooks, I’m bringing back my conversation with Ben Zeidler of Nonfiction Research. We dug into all the unusual places Nonfiction has gone to find data on behavior, including YOUR Spotify playlist! Don’t worry, th…lnkd.in/eCi7PP5K

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If you’re struggling with brand purpose or unclear as to which purpose partners to sync up with, try this workshop exercise today: MIND = The brand point of view (What do we want everyone to know?) HEART = The brand belief system (What are our non-negot…lnkd.in/etmPmqu5

Jacqueline Lieberman (@jacquelineliebs) 's Twitter Profile Photo

New breakthroughs in how Strategists are using traditional archetypes. ADMANITY's tech is rooted in the emotional patterns of the most successful ads of all time. There's a brand assessment available that gives you a 'flavor' of the emotional territories…lnkd.in/ewmj3dTN

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B2B brand building is changing - moving away from feature/function to building a trusted brand. Successful brands are emulating B2C awareness tactics to be top of mind. According to WARC, the top 3 behaviors of B2B buyers are influenced by Brand Awarenes…lnkd.in/epQcEfnA

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So, what do we think of this look? One thing is certain: there will be ZERO interactions with other humans when wearing this headgear. The future...sigh... #reallySony? lnkd.in/eqqyDmUi

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#Entrepreneur Alert: New ep. featuring founder Thomas Ward of PIGFLOYDS™ His passion for assessing risks in business + on the menu inspires all. He's created the 1st of many local gems in #Orlando's #mills50district scene. linktr.ee/jaclieberman

#Entrepreneur Alert: New ep. featuring founder Thomas Ward of <a href="/PIGFLOYDS/">PIGFLOYDS™</a> His passion for assessing risks in business + on the menu inspires all. He's created the 1st of many local gems in #Orlando's #mills50district scene. linktr.ee/jaclieberman
Jacqueline Lieberman (@jacquelineliebs) 's Twitter Profile Photo

High quality cannabis products demand a perfect environment to thrive. CMO of Grove Bags, Lance Lambert explains how they're shaking up the industry. Here's the full conversation: bit.ly/3FEt2jp Lance C. Lambert #cannabis #grovebags #cannabiscommunity #cannabisculture