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Scoop: Meta’s community notes won’t apply to paid ads… as many buyers expected But organic content, including brand accounts and sponsored creator posts that haven’t been boosted, will be subject to these notes. wsj.com/articles/metas…

Instagram’s efforts to court TikTok creators have gone from subtle to overt

Can Trump actually save TikTok? He has yet to offer a viable, long-term solution Thank you for having me BBC News (UK)

Time to set a new countdown clock for TikTok

at the very end of presser as Trump is walking out, someone asks if he has TikTok on his phone. he says "no but I may put it there" who is gonna tell him

New: Snap and Reddit are giving advertisers incentives as they try to lure away in-flux TikTok budgets.

“The launch of Threads ads just weeks after Meta’s content moderation makeover will raise advertiser eyebrows. But the volatility at TikTok is spurring brands to seek alternatives, and Meta isn’t going to pass up an opportunity to throw Threads into the mix.” Jasmine Enberg

As usual, lots of compelling data from Jasmine Enberg during the ANA Creator Conference. PSA: the team at EMARKETER continuously delivers relevant, timely info that will help you to be a better marketer 👍📈

It was only a matter of time

.Los Angeles Times: “They’re willing to take some of these risks with its core business because they’re banking on the fact that Facebook and Instagram are such essential platforms to advertisers” Jasmine Enberg latimes.com/business/story…

$SNAP "now has four consecutive quarters of double-digit growth within its ad business," Emarketer VP Jasmine Enberg says on Q4 earnings, later adding: "Snap stands to be a potential beneficiary of a TikTok ban."

.Snap Inc. CEO Evan Spiegel shares EMARKETER primary research in the latest episode of Colin and Samir ✌🏼✌🏾. For more on why Snapchat shoppers are the most likely to make creator-inspired purchases from social media, read Jasmine Enberg's report, linked below.

Heading to SXSW? 🤠 Kaya Yurieff and I will take you beyond the headlines to what brands and creators really need to know about the creator economy in 2025. Session details here: schedule.sxsw.com/2025/events/PP… #sxsw25

Two big milestones for the US influencer marketing industry in 2025: ✨Sponsored content spending will surpass $10 billion, one year earlier than we previously predicted ✨For the first time, over half of US marketers will work with creators and influencers on YouTube

X’s ad business is recovering. But it will still be smaller in 2025 than when Musk acquired Twitter, per EMARKETER estimates.

The EU just hit Meta with a EUR200 million (~$226 million) fine. That’s pocket change for Meta. In 2024, Meta generated $160.63 billion in worldwide ad revenues. That’s an average of roughly $439 million per day. 2024 was a leap year for those of you checking my math.

It was standing-room only at PossibleEvent for yesterday’s session, featuring EMARKETER CEO Matthias Braun and leading analysts Jasmine Enberg, Sarah Marzano, and Evelyn Mitchell-Wolf. Missed it? Download the presentation: cloud.insight.insiderintelligence.com/2025-Possible?… #POSSIBLE #POSSIBLE2025

$SNAP "is more susceptible to overall volatility within the economy because it is a smaller player in the digital ad market," EMARKETER VP Jasmine Enberg says. "I'm expecting [a] similar dynamic from Meta, like we saw at Snap."

On today's episode of Behind the Numbers: Meta vs. the World: Weathering Tariffs, AI Wars, and a Potential Plan to Upend the Entire Ad Ecosystem Tune in with VP and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley: youtu.be/1njP0xk2SHA Made possible by Rokt

Today on the Behind the Numbers #podcast: TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant Tune in to the full discussion with analysts Jasmine Enberg and Minda Smiley: youtu.be/g-LE9u4fuuE Made possible by GIPHY