How much you can afford to acquire a new customer depends on your strategy and investment for keeping existing customers in the fold.

✨ NEW POST ✨ Consumers want to shop local; 80% feel a greater responsibility to support local stores after Covid. But far too often, the convenience of giants like Amazon or Walmart wins out, says Brian O'Malley. forerunnerventures.com/our-perspectiv…

Announcing Forerunner investment in Ampla! We are thrilled to co-lead w/ VMG Partners & partner w/ Core VC. Ampla is the financing & financial platform the next generation of brands deserve. forerunnerventures.com/our-perspectiv…

Four weeks ago, the #MarshallFire reminded us all of the new reality living with climate change. While many have moved on, the 1k people who lost their homes are still in the early days of their journey. 1/ 📷 The Denver Post

Proud to be on team Forerunner and to have the consumer as our North Star. We’re thrilled to continue partnering with founders pioneering the next decade of commerce.

A+ piece from KJ Sidberry on identity. At Forerunner , we are looking for opportunities to meet the needs of all consumers – not just a select few. Read more here: forerunnerventures.com/our-perspectiv…

1/ Thrilled to debut something today that we’ve been working on for years here Forerunner: the Brand Power Score, a new tool for quantitatively measuring brand impact. In essence, the intangible becomes tangible: brandpowerscore.com