Jay Friedman (@jaymfriedman) 's Twitter Profile
Jay Friedman

@jaymfriedman

CEO @goodwaygroup. Focus on neuroscience and BE. Measurement and attribution.

ID: 6189102

linkhttp://www.goodwaygroup.com calendar_today21-05-2007 03:10:35

6,6K Tweet

2,2K Followers

112 Following

Jay Friedman (@jaymfriedman) 's Twitter Profile Photo

Saying Retail Media has a measurement problem is like saying Patrick Mahomes has an aging problem. Yes, eventually there are things to address, but for right now it's pretty damn good. adexchanger.com/retail-media/h…

Jay Friedman (@jaymfriedman) 's Twitter Profile Photo

I'll admit, I never fully understood the value of an RMN when 3P products aren't sold in that retailer's environment. businessinsider.com/gap-halts-its-… via Lauren Johnson

Jay Friedman (@jaymfriedman) 's Twitter Profile Photo

Apple turned evil against non-app store advertising with ITP. Unethical with ATT. This is the moment where they've become intentional about prioritizing efforts that are ROI-negative to the ecosystem, even if they're not ROI-positive to Apple. theverge.com/2020/3/24/2119….

Jay Friedman (@jaymfriedman) 's Twitter Profile Photo

If you're going to hate advertising and data collection, you have to hate it all, not just the non-apple advertising and data collection. Go France.

Jay Friedman (@jaymfriedman) 's Twitter Profile Photo

A non-tech take on DSPs building SSP functionality and vice versa. Grocery stores build house brands all the time. CPG brands may do some DTC or hav ea flagship store, but don't typically build grocery stores. Thoughts? digiday.com/media/in-a-shr…

Jay Friedman (@jaymfriedman) 's Twitter Profile Photo

The whole DSP/SSP disintermediation thing is where publications and journalists lose C-level audiences. It's the weeds of the weeds and we have so many more big picture exciting problems to solve in marketing.

Terence Kawaja (@tkawaja) 's Twitter Profile Photo

Privacy legislation is fomented by zealots on behalf of a population that doesn’t care about most forms of anonymous targeting. The UX is now far worse!

Ethan Mollick (@emollick) 's Twitter Profile Photo

I gave Claude the descriptions of 400 of the latest Y Combinator startups & asked it to generate on-trend startup concepts based on them. Some interesting ideas. (As a general principle, this type of few-shot prompting, where you give the AI examples, is an effective technique)

I gave Claude the descriptions of 400 of the latest Y Combinator startups & asked it to generate on-trend startup concepts based on them. Some interesting ideas.

(As a general principle, this type of few-shot prompting, where you give the AI examples, is an effective technique)
Auren Hoffman (@auren) 's Twitter Profile Photo

“Journalism is a systematically misleading picture of the world because it’s a nonrandom sample of the goriest, flashiest, loudest stories out there.” - Steven Pinker on World of DaaS pod

Jay Friedman (@jaymfriedman) 's Twitter Profile Photo

Overheard recently: “in 2015 no one would have though American manufacturing had a future and most thought creative professions were the safest. It’s 2023 and writers are on strike and the govt is encouraging onshoring more manuf.”

Goodway Group (@goodwaygroup) 's Twitter Profile Photo

The secret to programmatic success? Turning ad waste into opportunity. ✨ Laurie Sullivan of MediaPost dives into our game-changing white paper "Once and For All" featuring Jay Friedman and Dr. Fou - FouAnalytics — don't miss it: bit.ly/3IVeihb

Goodway Group (@goodwaygroup) 's Twitter Profile Photo

Goodway Group's CEO Jay Friedman reveals how we're revolutionizing the industry with GRADIANT and G-Comm in a juicy new interview for AdMonsters Get an inside look at Goodway Group's strategic vision👇 admonsters.com/innovating-the…