Kauffman πŸͺ‚ πŸ” (@jeffkauffmanjr) 's Twitter Profile
Kauffman πŸͺ‚ πŸ”

@jeffkauffmanjr

Founder of Parachute―social media & content agency | 15+ years of agency work | $500M in marketing budgets deployed | Community & Newsletter: @jumpnationhq

ID: 17479656

linkhttps://linktr.ee/jeffkauffmanjr calendar_today19-11-2008 04:07:25

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Kauffman πŸͺ‚ πŸ” (@jeffkauffmanjr) 's Twitter Profile Photo

The US will win this race. We inherently have a much more decentralized approach and while that can feel messy it breads much more creativity

Kauffman πŸͺ‚ πŸ” (@jeffkauffmanjr) 's Twitter Profile Photo

A client asked me, β€œwhat’s the most important strategy decision when it comes to marketing?” No matter the industry, whether it’s crypto or a DTC brand, the answer is the same. Positioning. Everything is downstream of this. What’s interesting is that 90% of CMO/heads of