Joanna Yarrow (@joannayarrow) 's Twitter Profile
Joanna Yarrow

@joannayarrow

Founding Partner @MCSaatchiLIFE. NED @hnplaces. Former Global Head of Sustainable & Healthy Living, IKEA Group. Mother.

ID: 25877514

linkhttp://life.mcsaatchi.com calendar_today22-03-2009 20:49:50

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Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

Lights, rails, action! After an early start we’re up to speed working the European tracks: en route to Sweden, first stop Cologne…

Lights, rails, action! After an early start we’re up to speed working the European tracks: en route to Sweden, first stop Cologne…
Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

Railside #energy action: while the UK bickers about whether or not to bother with the 21st century Germany & Denmark get on with #green power (pics taken from the train) #climateaction #whatsnottolike

Railside #energy action: while the UK bickers about whether or not to bother with the 21st century Germany & Denmark get on with #green power (pics taken from the train) #climateaction #whatsnottolike
Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

By total coincidence yesterday we managed to join the opening ceremony of ⁦IKEA⁩’s newest store during our visit to #Copenhagen. Wonderful to see some of the concepts I worked on in the early stages (roof gardens etc) brought to life at last!

By total coincidence yesterday we managed to join the opening ceremony of ⁦<a href="/IKEA/">IKEA</a>⁩’s newest store during our visit to #Copenhagen. Wonderful to see some of the concepts I worked on in the early stages (roof gardens etc) brought to life at last!
Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

Enjoying Copenhagen’s many miles of streets designed for walking, cycling & wheeling, the UK’s current vitriol against low traffic neighbourhoods feels happily distant. And batshit crazy! #qualityoflife #climateaction #activetravel

Enjoying Copenhagen’s many miles of streets designed for walking, cycling &amp; wheeling, the UK’s current vitriol against low traffic neighbourhoods feels happily distant. And batshit crazy! #qualityoflife #climateaction #activetravel
Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

After fleeing to uk covid lockdown >3 years ago it was such a joy to revisit our adopted Swedish hometown of Malmö - full of special places, people & memories #civilisationtopup

After fleeing to uk covid lockdown &gt;3 years ago it was such a joy to revisit our adopted Swedish hometown of Malmö - full of special places, people &amp; memories #civilisationtopup
Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

After visiting her #Malmö schools, school friends, favourite parks, cafes, beaches, sauna etc etc the Malibob convened a family meeting to lobby for a return to #Sweden. Hard to argue with her logic…!

After visiting her #Malmö schools, school friends, favourite parks, cafes, beaches, sauna etc etc the Malibob convened a family meeting to lobby for a return to #Sweden. Hard to argue with her logic…!
Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

“The government remains completely committed to its net zero commitments” & commits to doing absolutely nothing that gives us any hope of addressing the #climate crisis, creating #green jobs, protecting our health, wellbeing & resilience. Wow, theguardian.com/environment/20…

Tony Juniper (@tonyjuniper) 's Twitter Profile Photo

Science is very clear. It’s not net zero in 2050 that must be the headline goal, but cutting emissions before then, including 50% cut by 2030. Delaying action deepens peril for our children & grandchildren. Think Libya, Greece, mass migration & all the rest, & on a massive scale.

Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

Today I was back to school (as teacher this time!) running a session on #sustainable #marketing ⁦Cambridge Judge⁩. Fascinating talking to participants from brands & industries all over the world sharing challenges & ideas, & hopefully sparking some new innovations…

Today I was back to school (as teacher this time!) running a session on #sustainable #marketing ⁦<a href="/CambridgeJBS/">Cambridge Judge</a>⁩. Fascinating talking to participants from brands &amp; industries all over the world sharing challenges &amp; ideas, &amp; hopefully sparking some new innovations…
Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

What do we need? #sustainable places! When do we need them? Now! Our ⁦@hnplaces⁩ #Phoenix project - a proposal for the UK’s most #sustainable neighbourhood in #Lewes, #Sussex - goes to #planning committee today #regeneration linkedin.com/posts/joanna-y…

Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

Good for you. I do this all the time (much to my asthmatic 9 yr old daughter’s deep embarrassment). Mostly people are apologetic about being so thoughtless when I talk about kids’ health & switch off. Mostly… Mentioning climate is a non-starter 🙄

Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

Happy happy birthday to the dearest darling Malibob. Light of my life. 10 TODAY!!! That’s been quite a decade! Here’s to the next chapter of adventures…

Happy happy birthday to the dearest darling Malibob. Light of my life. 10 TODAY!!! That’s been quite a decade! Here’s to the next chapter of adventures…
Joanna Yarrow (@joannayarrow) 's Twitter Profile Photo

Happy International Women’s Day! Celebrating all the world’s wonderful women plus women-to-be & featuring my darling Malibob gamely sporting her last-minute World Book Day Alice look #multitask

Happy International Women’s Day! Celebrating all the world’s wonderful women plus women-to-be &amp; featuring my darling Malibob gamely sporting her last-minute World Book Day Alice look #multitask