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Introducing Streaks in Buffer 🪴 Post at least once a week to build your streak – miss a week and it resets. I've found from experience that consistency in social posting leads to compounding benefits. And our data reflects this: a 10-week posting streak can lead to 5x more

I recently shared that last year at Buffer we achieved our first profitable year of the past three. As a result, we carried out profit sharing again - something that's very meaningful to me as I'm focused on building a business where when we succeed as a team, we all reap the

We had our team-wide All Hands earlier this week, and each month we celebrate the team anniversaries (we call them Bufferversaries) 🎉 It's so heartwarming to me that we have such a long tenured team. Can you believe there are 49 collective years put into building Buffer here?

“An organization, as a whole, is more conservative and resistant to change than the individuals who comprise it. Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.” - Ed Catmull

I've been adjusting the way I lead at Buffer, moving away from primarily 1:1 interactions with my direct reports, towards striving for as much transparent and group-based collaboration in projects as possible. This wasn't an obvious move for me, as I've always valued the

I've been having a fairly profound shift in motivation and purpose in the past few years, as I've continued to build Buffer (14 years and counting) while becoming a parent (we have a one year old and an almost four year old). Whereas in the past, Buffer could occupy the central

"An overall master plan to guide a business for the next ten years is unrealistic on the part of its author and is seldom worth the time and energy" – Charlie Munger

My experience as a founder CEO has been that I go through alternating phases of feeling clouded, and then those clouds lifting and clarity around important decisions emerging. When the clouds have cleared, I feel in flow and focused and I can give direction to my team. Whenever

Something interesting and rather unexpected has been happening for me. At Buffer, we're very close to reaching a new all-time-high level of revenue. This has been a long journey with many ups and downs. Our previous highest ARR was in February 2020. Following the peak we

Wow, we did it! We have officially achieved a new all-time-high ARR at Buffer 🎉 Our previous all-time-high was $22,384,598 on February 6, 2020. Today, our ARR stands at $22,395,427. This milestone has been 5 years in the making for us, and it's going to take a little time to

For transparency to be a genuine value of an organization, it cannot simply be something you join and benefit from. It requires active participation and contribution from every person in the company. This should stretch everyone. It should feel a little uncomfortable at times