We're witnessing Jevons Paradox in #SEO → AI makes content creation faster & cheaper → But instead of less content, we get MORE → The internet gets more crowded → Standing out becomes harder than ever How do you stay competitive? • Be choosy on your topics • Smart

a product launch always feels like a movie with NASA

Funny that ChatGPT wasn't mean to be a consumer company but that's what it's evolved to be Good take from Stratechery

I prefer the Notion website over the desktop app Probably user error on my part

What's next for search? Here are 5 things for CMOs can do for Q3 (and H2): 1. Think answers. Not keywords. Lead with what users want in the first 2-3 sentences. FAQs, tables, bullet points. 2. Use schema. All of it. FAQPage, HowTo, Product, Event. Structured data = AI

NYC holds so many contradictions It’s still crazy to me you can go from this to this in an hour

What's the Pocket alternative? Is there a way to save good articles directly to Notion? getpocket.com/home

One good prompt for ChatGPT is to ask for help on prompting. Here's an example:

As a writer, it's taken me a long time to think of the visuals first for articles. Slowly getting there

this is super helpful

i don't like the notion app, i prefer the notion browser

Content = the story - Thought leadership - Product education - Social proof - Strategic narratives Search = the system - Keyword strategy - Technical optimization - Content structure - Search-driven workflows Search is a multiplier

Traditional SEO: We don’t need Content Engineers. Content Engineer: Hear me out. That mindset is why you’re losing visibility. Traditional SEO: Keywords, backlinks, and on-page fixes have always worked. Content Engineer: Worked in 2015. Not 2025. AI search runs on citations,