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A dream brand identity project we wrapped up over a year ago is finallllly going live next week! I can’t wait to share ✨

Book cover design eye candy at my grandmother’s house My great-grandfather, Robert Turner, was a writer and wrote the book on the right (as well as tons of other books and even Twilight Zone episodes!)

A full-of-life brand starts with a strong core story then builds: → visuals that echo that story → words that carry the meaning → a point of view that’s unmistakable → the flexibility to adapt without losing its soul

Brands that cut through the noise don’t just look good, they think different. That’s why we start every project Goodside with brand positioning, creating a solid foundation to grow on and a point of view to set it apart.

Fun to see our brand identity work for Desnudo Coffee featured on Behance yesterday!

Today’s Inspiration: the incredible work of Barbara Stauffacher Solomon. Her work is extra near and dear to me because I got married in Sea Ranch where some of her earliest Supergraphics live ❤️ Learn more about her in this short video: youtube.com/watch?time_con…

Fun way to use AI: we’re branding a new ice cream shop (!!!), and I'm using the blueprints to explore different interior vibes, materials, etc. It’s so helpful to see it come to life (albeit roughly) early in the brand concept phase before real interior designers work their magic

Apple? Generic. Nike? Hard to pronounce. Airbnb? That's not even a real word. Yet these names all work beautifully. So what's in a name? We're sharing 5 of our tried and true strategies shaped by almost a decade of naming → goodside.studio/blogs/how-to-n…

Feeling super productive this week: 🌎 Handed over the keys to a brand for a purpose-driven VC 🍦Finalized the core creative concept for an ice cream brand 🍇Finished up a case study for one of my favorite projects ever (coming soon!) It’s officially almost vacation time! ✈️

Moodboards for an ice cream brand: classic, nostalgic stripes or funky, ingredient-forward? (These directions got shelved but I'm excited about where the brand is heading!)

Would you read a Goodside newsletter that shares our latest work, inspirations, and thoughts on branding?

Forever in complete awe of redwoods

Highly recommend taking a West Coast roadtrip

About to start working on a fun little brand project for my favorite local burrito truck and I couldn't be more excited. Will work for burritos 🌯

Anyone have a good trademark lawyer? Would love some recs!

Also me

Some of my favorite things about running a small brand studio: → Building brands with values-aligned clients → Collaborating with talented people → Flexing how we work —experimenting and refining → Designing a work life that fits our lives → Obsessing over the craft

The Artist’s Way has now come up 5 times in the last month. I’m taking this as a sign that I should maybe finally crack open that dusty book on my shelf 📕

Just found a notebook from 2016 where I sketched out my goal of starting a brand studio and the steps I thought might get me there. Grateful for the reminder that slow, steady, intentional work really does add up. 💛