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Shoppers are rushing to stock up on everything from sweaters to shelf-stable foods ahead of further price increases from #tariffs. Foot traffic is up at shoe stores, clothing stores, electronics stores & more, according to data from Placer.ai & Pass By: modernretail.co/operations/foo…

.American Eagle has developed its own affiliate program to boost sales and connect with brand fans. CMO Craig Brommers told me the network is “an opportunity to scale" as the brand looks to "the next phase" in influencers/creators. modernretail.co/marketing/amer…

Data shared with Modern Retail shows that customers are rushing to secure goods in both discretionary and non-discretionary categories. Per Julia Waldow #brandedenvironments #endtoendservices #digitalsolutions #AI hubs.ly/Q03jXpRv0

📢 In emails to customers, brands are getting candid about the effects of #tariffs. It's not an easy task. Founders & CEOs told me they want to be honest with shoppers, but they don’t know how long tariffs will last, or when terms may change. Full story: modernretail.co/marketing/lets…

Not a bad strategy. How brands are perfecting the art of the "tariff email," including "skipping the corporate-speak," explains @JuliaWaldow in Digiday's @ModernRetail ➡️ buff.ly/6PmeGVc

Scoop: #Shein appears to have cut its Google Shopping ad spend to zero in the U.S., per data from Tinuiti. The news comes two weeks after Temu’s share on the channel cratered to zero, & hours after Shein hiked prices on all kinds of goods for U.S. buyers. modernretail.co/technology/she…

"We did expect SHEIN to continue to fade in the auctions, and they did indeed finally shut ads off," said Tinuiti's Andy Taylor shared with Modern Retail. Read More: lnkd.in/eBnVn2NJ

Yesterday, Poshmark rolled out a policy prohibiting the “excessive” deleting & relisting of items. But many sellers find the rules confusing, as Poshmark doesn't define what constitutes "excessive." Some have already been suspended & are now appealing: modernretail.co/technology/i-f…

Modern Retail+ members can join virtually TOMORROW for Modern Retail+ Presents: The Retail Debrief — where our editorial team will break down the latest retail trends including changing consumer journeys and more, followed by an audience Q&A. buff.ly/8KoPs0k

👟#Skechers has gained a following for selling low-priced sneakers. Now, the brand is the object of footwear industry's most expensive deal to date. Here's how it became a sought-after acquisition target -- even during a global trade war. Modern Retail modernretail.co/operations/a-c…

👕 Nearly a year after its relaunch, millennial staple Limited Too is looking to partner with brands to stay on top of trends & reach new customers. Its first collab rolls out today: a T-shirt with coconut water brand Vita Coco. 🥥modernretail.co/marketing/limi…

Ten months after its relaunch, Limited Too is looking to partner with contemporary brands to stay up-to-date with trends, nab more sales and reach new customers. Its first brand collaboration rolls out in May, in partnership with Vita Coco. buff.ly/VJVCLGf

Footwear brand #Keen is ~quite keen~ to up its U.S. manufacturing footprint amid the ongoing trade war. In fact, next month, the Oregon-based brand will open a new, bigger factory in Kentucky that will replace its current factory in Portland. More here: modernretail.co/operations/sho…

🩳 🏃 Urban Outfitters is pulling "a number of different levers" when it comes to marketing this year, including joining forces with Nike. Also on the agenda are creator partnerships and a presence on platforms like Reddit, Inc. and Pinterest. More here: modernretail.co/marketing/urba…

More fashion companies are publishing Substack newsletters filled with styling tips, how-to videos and long-form essays. Brands like Madewell and M.M.LaFleur are using the platform as a direct-to-consumer marketing channel. buff.ly/SOMlklE

The brands-to-Substack pipeline shows no signs of slowing down, especially for the apparel sector. Per Julia Waldow for Modern Retail #brandedenvironments #endtoendservices #digitalsolutions #AI hubs.ly/Q03nNSK20

Thanks to social media, emails from brands and news articles, consumers are getting a crash course on how tariffs are affecting them and their wallets. buff.ly/R17A4Um

More shoppers are calling out tariffs in reviews across retail, auto, and electronics. It’s a real-time signal of shifting sentiment. Thanks to Julia Waldow and Modern Retail for spotlighting this. Read more: modernretail.co/marketing/ment…

🥜 Nuts.com is looking to solidify itself as an omnichannel brand by launching a new line called Pop & Sol in select grocers nationwide. I spoke with its CEO, PJ Oleksak, on what's ahead for the snack company: modernretail.co/operations/aft…

As #tariffs rock its business, shoe brand Pashion Footwear is finding it "virtually impossible" to raise funding & expand into wholesale, CEO & founder Haley Pavone told me. Her plight is shared by other small business owners trying to survive at this time modernretail.co/operations/tar…