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We've seen a lot of non-advertising companies (from retailers, to apps, to video games) use their unique data and inventory to build successful advertising businesses in recent years. What lessons from these emerging platforms can newcomers like Netflix l…lnkd.in/gPy3MeNu

With Tremor buying Amobee from Singtel, we can reflect on why telcos haven't had more success in advertising. Many have pointed to privacy, but with TrustPid in Europe, maybe not so much. An under-appreciated aspect is the lack of high quality O&O in man…lnkd.in/e-tK7DKx

You often hear that consumers don't like advertising. I don't think this is true at all. I think consumers don't like advertising done badly. 43% of consumers say they watch the Super Bowl for the commercials. Then there's my p…lnkd.in/gZZsFCAV lnkd.in/gbTWX49y

It's amazing to have an experienced leader like joe zahtila recognize the power of the Upwave platform in deciding to join us. We've truly built a product that brings brand into the optimization age! lnkd.in/gunkN_WY

Proud to have built this company and product from the ground up! lnkd.in/ghm2fU6C

I’m happy to share that I’m starting a new position as Field CTO, Advertising & Marketing at Snowflake! Leaving Upwave is one of the most difficult decisions I have ever made. I am very proud of the product, team, and company we built. I am very excited,…lnkd.in/grH97Tfk

This is a great opportunity for an AdTech expert to join a growing team here at Snowflake! lnkd.in/gsBV83ab

I love to see a great company like Airbnb become believers in the power of Brand Advertising! I hope more in travel see the light - when you sell a night stay in a city through search, how do you differentiate? Tell a brand story,…lnkd.in/gAxb4Phb lnkd.in/gcQAujYU

Excited to join our friends at JustWatch, Snowplow, and ThoughtSpot to discuss a modern tech stack for personalized ads. Hope to see you there! lnkd.in/gPmRijeG

Jessica Hogue is always @jessicashogueng to when it comes to measurement. I found the discussion here about the role of panels in counting (e.g. reach and frequency) interesting. Why use a panel to count in a world with an ad ser…lnkd.in/gBkkZngQ lnkd.in/gknV9mvV

One of the big reasons that I took this job was to help brands who were leaning in to owning their own advertising data. Consider this my rallying cry! #data #advertising lnkd.in/gCZJjGmQ

Think Reach and Frequency are outdated? Don't worry, I used to think that to. If you can measure an outcome, why not just do that? Now that I've learned from those who knew better, I wanted to share what helped me to understand.…lnkd.in/g2qrwrYq lnkd.in/ghRwvE5e

Super excited for this discussion! lnkd.in/gRgdkrzC

Fascinating article on ad measurement. It's interesting to me to see Binet and Byron Sharp disagree on how to measure given that there is so much agreement between the two on how to advertise (brand advertising!). Both agree th…lnkd.in/gE4zgBVG lnkd.in/gZ-v3gvR

Thrilled to be at RampUp this week, excited to start to hear from the market about what this partnership will mean to our industry. lnkd.in/gcYiNiE9

The best thing about SVB was that you could count on them to stick with you in a downturn. If I were running a startup that had venture debt right now, I would be nervously awaiting the buyers of the loan portfolios of SVB and Signature. What if they are…lnkd.in/gqhUAYgy

Despite "incrementality" being a deservedly hot topic in our industry, I still run into confusion about MTA vs. Sales lift and who should be using these tools. lnkd.in/gdjFByeJ

Amazing opportunity to build the future of marketing on Snowflake. lnkd.in/gAHKabEp

Blog post talking about how brands can work with publishers in a multiparty clean room to measure incremental reach. Great job, Cassandra (Enos) Bruni bringing together some of my favorite things (reach, clean rooms, and Venn diagrams)! lnkd.in/gHVneBh7

Last chance to join me live for this webinar! This will be a fun one. lnkd.in/gp88ydBe