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You can’t optimize conversion rates on your page if no one can find it to begin with.

Before you can optimize any organic search content, you need data on the page’s fundamental performance.

It’s okay to start small when building a content engine or analytics system. A simple plan you actually use is better than a complex one you never do.

Performance data has a story to tell. Our job is to figure out the story it’s telling us.

“Hey Justin, why do you use SEMrush over tools like Ahrefs?” Honestly? Because it’s familiar. I’ve been using it for a long time. I know how to get what I want out of it (which is basically just data exports). Sometimes that’s reason enough.

"Search engine" might become (and maybe already is) "search engines"

As Amanda Natividad said... If Chatgpt can write your post, you probably shouldn't write it. Before I write any posts, I ask ChatGPT to write one on the topic, if it gets over 50% of my points then I don't write it. Instead I go back and try to find a new angle.