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.Kai D. Wright's excellent book "Follow the Feeling" is one of the most insightful marketing books I've encountered in the past 5 years. Spotify: buff.ly/3g0j7bO Apple: buff.ly/3s4RT6s YouTube: buff.ly/3t8dBYu Wiley Business Wiley #MustReads

[Buy now] Do you know 3️⃣ things a #brand needs to connect w/ their #community? Mood, message & behavior. Think of when you sat in a restaurant, do you remember music playing in the background? That’s an 'instant mood shifter'. Buy #FollowTheFeeling: amzn.to/2FAEay2

Audio remains a growth opportunity for #brands. What impact can #audio have on audiences?

[Watch] If you were to close your eyes and think of how someone could identify your #brand w/ #audio alone, would you pass that test? This is often the challenge a lot of #brands have to ask themselves in this new reality. Full session (1-hour): youtube.com/watch?v=Row-x5…

[Buy now] Do you know the 3️⃣ areas to focus on when developing rituals and norms around your #brand? Think of how you can reward, motivate, and support individuals. Our goal as #marketers is to get #behaviors as an outcome. Buy #FollowTheFeeling: amzn.to/2FAEay2

Brands are building #community through experience drivers. What key areas should #brands focus on when developing rituals and norms?

[Watch] What's our goal as #marketers? It's behavior. Excerpt: "When it comes to experience, we're trying to find normative #behavior. What are those rituals that individuals in the #community can repeat time and time again?" Full session (1-hour): youtube.com/watch?v=TWPoVn…

[Buy now] Are you engaging and asking your #community what you should be doing as a brand? This is an important step to take when standing for the #cultural issues that your community cares about. Buy #FollowTheFeeling: amzn.to/2FAEay2

Excited to launch the new Follow the Feeling: Brand Builder community on LinkedIn 🚀 Click the link to follow and receive brand-building tips weekly 📈 Stay tuned for our new iOS and Android apps coming in May 📚📲 #branding #personalbranding #market…lnkd.in/gKVfbsK

Are you a #student / recent grad & want to learn how to build a strong #brand?🚨 Join the The ANA AEF session on 5/21 to #followthefeeling & break through the noise whether you’re selling a product, service, or yourself as a personal brand 📝 bit.ly/3h9Ufil

Humbled by the recognition for my work in behavior-based #branding 🙏🏾 #followthefeeling s/o Ruth (Ginsburg) Gotian, EdD, MS Nina Montgomery @LauraHuangLA Kaisa Snellman Dashun Wang Thomas Wedell-Wedellsborg

Ready, set, here we go! ⁣ This morning, The List Class of 2022 gathered for the first time at Meta HQ in New York City. Some of the greatest minds and leaders in the industry aligned on their vision to create a more equitable and forward-thinking industry in the year to come.

🚨 Learn about the newest generation conquering #culture wars, societal issues, and #brand resistance to change: Generation Divided 📝 Insights from 5K participants in 5⃣ countries (U.S., UK, China, Germany, and Brazil) via FleishmanHillard ✅ Strategies for brand & business leaders

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Tune into our newest video series, #SystemOverload, on Nov. 9 at 12:30 p.m. ET as our host and Ad Age DEI council member Kai D. Wright is joined by The Martin Agency's @Cavallokristen and Columbia Business School's Rita Gunther McGrath. Set a reminder here: ow.ly/4Y0o50LwJBU

#AuthenticInsights - Bridging the Cultural Divide Understand cultural divides within communities you wish to serve and how to create a dialogue, in our latest #AuthenticInsights report made in partnership with Columbia University’s Kai D. Wright. fh.pr/AuthenticInsig… #culture

Stories without emotion are like a cake without frosting 🎂Get ready to learn how to tell stories that will leave your audience feeling all the feels with Chanelle Kalfas and guest experts Kai D. Wright & Mordy Oberstein *is barely indexed*🎗️🇮🇱 #GlobalMarketingDay

🚨 Excited for the next Ad Age episode with two incredible guests — fellow Thinkers50 / Darden School at UVA prof Laura and #advertising #marketing leader Bob, whose 1,600 member organizations spend over $200 billion annually. 📝 Hear their insights for leaders navigating change for DEI

⏯️ replay the episode or read a short recap of the engaging convo re: psychological safety, teaming, and the right kind of wrong (aka how to fail intelligently). Thanks for the “play to win” mindset Amy Edmondson and Michael Kassan 💯