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HubSpot flying high over Downtown Austin #SXSW

“If you don’t like change, you’ll like irrelevance even less.” - General (Ret.) Eric Shinseki, former Chief of Staff of the U.S. Army

The percent of sales and marketing cost of customer acquisition that is attributed to API calls is about to go up exponentially.

10 bits of wisdom from Charlie Munger:

Whomever owns VibeMarketing.ai I want it. Time do go on a domain hunt.

Vibe Marketing: An AI-driven approach where marketers use their expertise, taste, and unique perspective to clearly express the emotional “vibe” they want to share. AI then rapidly translates this vision into engaging, personified marketing materials, connecting with audiences

Overpay for talent. Exceptional talent creates disproportionate value:

The HubSpot journey is just absolutely insane. No one believed you could build a $31B company serving SMBs. No one thought you could take on Salesforce in CRM and win. Now, HubSpot does $2.6B in revenue, has over 8,000 employees and 250,000 customers. My 6 key takeaways with

Thank the claude 🙏

When it comes to marketing, I have always found this to be true.

After starting a bootstrapped business to help restaurants drive dine-in customers, March 2020 would bring all of that progress to a halt. And Owner founder Adam Guild would need to act fast to save the company. This is the incredibly detailed story of a pandemic pivot.

Who is building the WP Engine equivalent for MCP servers?

This is a particularly good summary of some of the stuff HubSpot got right along the way (we got lots wrong too): saastr.com/hubspots-journ… If you are going to SaaStr, check out Yamini Rangan's session for the last chapters in story.

I’ve had a few vc’s ping me recently re new ai crm systems and such. I’d just say to folks that HubSpot is a non-trivial competitor with some nice moats, executes well, and has a huge investment in ai that is going to have a big payoff for its customers.

Adopting AI gives businesses more optionality to grow at a lower cost. We are in a time right now with economic uncertainty where optionality is VERY valuable. I think AI adoption is going to grow even more rapidly over the next 6 months.

ChatGPT was the only website among the top 10 most visited to grow in April compared to March.

Look I am a big Ramp and Eric Glyman fan. Some free marketing advice to everyone Brex don’t try and beat your competition at their own game. You are only going to win by building a different and better playbook. Playing someone else’s game who knows the rules and strategy

I’m feeling blessed to share: Owner raised $120M Series C and is now at a $1B valuation 🦄 Mom-and-pop restaurant owners are being crushed by huge corporations. We’re using this cash to arm them to fight back. • This round was co-led by 2 perfect partners for us: Alex

This is as close to a modern day version of Steve Jobs era Apple ads that I have seen. Amazing marketing execution.

Your reminder that the biggest limitation today is a lack of ambition.