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"Klick Health: Not just great for healthcare, great period" is an insightful story about Klick Health that's in Strategy. It mentions this Super Bowl Ad Klick created for Bayer Aspirin that TIME called one of the best of 2025. strategyonline.ca/2025/07/07/kli…

"Using a healthcare metaphor, I want to describe my creative brain transplant from a few years ago. First, let me offer you a sense of the symptoms I experienced in the midst of my ascendant advertising career. More than a decade ago, I lost the tingles. My heart wasn’t beating

AI is transforming search, and with it SEO. Next up is browsing, with Perplexity Comet and Dia AI-first browsers released, and OpenAI's inbound. Widely adopted, these will transform how users consume information and interact with websites. Marketers must prepare.—Simon Smith

Creativity with purpose. Culture with heart. Growth with meaning. Klick’s story is more than healthcare, it’s about building something exceptional. Grateful to see our journey captured in this feature by Strategy: bit.ly/4eHV11W

Most journals and conferences discourage AI authorship, which leads people to hide it, along with anything they learn from it. Agents4Science does the opposite, REQUIRING AI authors and reviewers. Life science companies should lean in to see what's now possible.—Simon Smith

New week, new Wire. Catch up on what’s happening in digital health: bit.ly/44MUcQT

Exciting news! Our Extended Reality Medical Report Generating System has received a full US patent (US 12,308,099B2). This project is the result of years of dedication and collaboration between Yan Fossat's team at Klick Labs, and John Brownstein’s Innovation and Digital Health

We’re honored to be named one of the 2025 Best Workplaces™ for Inclusion by @gptw_canada! ✨ At Klick, inclusion isn’t a checkbox, it’s a commitment. From vibrant programming led by our employee resource groups (ERGs) to mentorship, inclusive leadership training, and learning

While powerful, today's AI still struggles with long, open-ended tasks. But yesterday, an OpenAI model came second on a live, 10-hour coding and optimization challenge. We don't yet know the model, but expect AI to soon solve longer and more complex problems.—Simon Smith

OpenAI has launched ChatGPT Agent, which lets millions of paying users—and, likely soon, hundreds of millions of free-tier ones—delegate complex tasks to AI. Widely adopted, this will reshape work and digital marketing, as agents may overtake humans online.—Simon Smith

Hours after people criticized the poor performance of today's leading AI models on the International Math Olympiad, OpenAI announced a new, general model—NOT purpose-built for math—with gold-level performance. Expect similar surprising results in other domains.—Simon Smith

ChatGPT now gets 2.5 billion prompts per day, roughly 18% of Google's estimated 14 billion searches per day. As chatbot use continues to grow, generative engine optimization becomes an increasingly important priority for marketers.—Simon Smith

The new AI Action Plan has significant implications for life science AI. Included in the plan are investments in automated cloud labs, whole-genome sequencing to create biological training data, and required sharing of federally funded research data for model training.—