
Keith Niedermeier
@kniederme
Clinical Professor of Marketing, mentor, speaker, writer, musician, international traveler
ID: 418963647
https://kelley.iu.edu/faculty-research/faculty-directory/profile.html?id=KNIEDER 22-11-2011 19:46:39
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256 Followers
148 Following

Spreading the word on customer analytics, customer based corporate valuation, and The Wharton School awesomeness in China Peking University!! Peter Fader @d_mccar Bloomberg Second Measure Zodiac


I presented the Kahn Retailing Success Matrix at Peking U today. I got to intro the concept in Asia before Barbara Kahn did. It’s that new 👍


I will be co-hosting "Marketing Matters" on SiriusXM 132 @bizradio132 with Barbara Kahn Barbara Kahn from 5-7pm today! I will be discussing trends in China at 6pm! You can call into the show at 1-844-WHARTON. Thanks to Dr. Americus Reed II for letting me occupy his seat this week!

Did Nike make you the right decision? “Yes. Yes. And yes.” Says Dr. Americus Reed II We will disusss in MKTG 101 today!



Bravo Goldman Sachs & J.P. Morgan The anxiety this banking early recruiting causes is awful. We need consulting to follow suit. wsj.com/articles/goldm…

CLV getting into the mainstream! I agree with Peter Fader, all customers are NOT created equally - no customer should be treated poorly, but only VIPs should be treated like VIPs wsj.com/articles/on-ho…

Hear some of my views on Gibson's bankruptcy! The Podcast also features the always insightful Dr. Americus Reed II knowledge.wharton.upenn.edu/article/gibson…

Here is a quick 9-minute podcast from Marketing Matters (Sirius XM 132) with Barbara Kahn and I interviewing Claudia Townsend Claudia Townsend about how aesthetics (both pretty and ugly) impacts buying. shows.pippa.io/5b3f9c96e36875…



Laura Fruitman Laura Fruitman gave an inspiring talk to my @wharton marketing students about purpose brand The Right To Shower Unilever #inspiring




Congrats to The Wharton School seniors Ellen Naruse, Brandy Sun, Joseph Robillard and Brandon Saw on winning the 2018 Champion's Trophy Case Competition! #Penn18


Congrats to The Wharton School undergrads Richie Lou, Emily Zhen, Ximei Li, and Nathan May for taking first place in the Norwegian Business School International Case Competition this past week!




Super fun to chat with Dr. Americus Reed II on @BizRadio111 about Wharton Marketing students winning international case competitions! x.com/BizRadio111/st…
