Alex Kracov (@kracov) 's Twitter Profile
Alex Kracov

@kracov

CEO of Dock (dock.us)

ID: 305258658

linkhttp://kracov.co calendar_today25-05-2011 22:26:17

1,1K Tweet

2,2K Followers

842 Following

Jack Altman (@jaltma) 's Twitter Profile Photo

More important than being one of the most brilliant and impactful people our industry has ever had Sam is one of the most generous and caring people I know. I've never met someone who has supported and lifted up more people around them than him. Couldn't be a prouder brother.

Alex Kracov (@kracov) 's Twitter Profile Photo

One of the mistakes I made early on at Dock was trying to build for too many uses cases. I wanted to create a horizontal product for any type of business to business interaction from sales to recruiting to finance. But this proved to be an enormous challenge on many levels.

Alex Kracov (@kracov) 's Twitter Profile Photo

Another cool use case for Dock's new people analytics: Tracking your sales and CS team members' engagement with a workspace. For a successful customer partnership (whether it's in sales or implementation), both sides need to be engaged and bought in. If your reps aren’t ac

Another cool use case for <a href="/dock_us/">Dock</a>'s new people analytics: Tracking your sales and CS team members' engagement with a workspace.

For a successful customer partnership (whether it's in sales or implementation), both sides need to be engaged and bought in. 

If your reps aren’t ac
Alex Kracov (@kracov) 's Twitter Profile Photo

Excited to have Chris Orlob as our first Grow & Tell guest of 2024, telling the story of growing Gong from $200k to $200M ARR. We also talked about his founder journey at Pclub and QuotaSignal. Really great convo. 👉 Check out the full episode: dock.us/grow-and-tell/…

Dock (@dock_us) 's Twitter Profile Photo

When Chris Orlob ungated an ebook in his first week on the job at Gong, he created one of the most successful content programs in SaaS history — Gong Labs. 👇 Check out the full episode for the story of how Chris helped Gong grow from $200k to $200m: dock.us/grow-and-tell/…

Alex Kracov (@kracov) 's Twitter Profile Photo

Jack has been a day one supporter of me and Dock. Jack Altman has been incredibly helpful across the business from fundraising to operational advice. He is the first person I turn to when I have a question or need help. Jack is that rare breed of VC who has deep operational

Jack Altman (@jaltma) 's Twitter Profile Photo

We’re launching something new at Alt! It’s called Generate — a two month program for 10-15 B2B software companies using AI. altcap.com/generate

Michael Doran (@tecnooptimist) 's Twitter Profile Photo

Dock Emery Wells Your product is super easy to get into and use and there’s a minimum of friction points. It’s got an innovative architecture that allows you to see multiple views in one place. The value use cases goes so far beyond what you advertise that it’s insane. I use dock for sales.

Alex Kracov (@kracov) 's Twitter Profile Photo

I love working with Max Altman & Ben Braverman. They have been incredibly helpful in building Dock and any founder would be lucky to have them on the cap table. Congrats on the new fund!

First Round (@firstround) 's Twitter Profile Photo

Every startup marketer should pass the "button-clicker test," says Alex Alex Kracov. It's a simple concept he coined as employee #3 at Lattice. "One of the biggest mistakes people make with early marketing hires is someone who can talk the talk, but when it's time to actually

First Round (@firstround) 's Twitter Profile Photo

There's no panacea in B2B marketing. Alex Kracov debunks the myth of the perfect dollar attribution — and explains how to think about the B2B buying journey instead.

Emily Ann Stanford (@emannstan) 's Twitter Profile Photo

My personal favorite is passing the "button-clicker test" from Alex Kracov: "One of the biggest mistakes people make with early marketing hires is they have someone who can talk the talk, but when it comes to actually doing things, they have to go hire people to click the buttons."