Wow, Snapdragon (who has #namingrights to SDSU stadium) signs deal to be jersey sponsor for Manchester United. Deal is expected to be biggest deal for jersey #sponsorship, surpassing current deal for Real Madrid and Emirates. sportico.com/business/spons… via @sportico #sportsbiz

Looking forward to day 2 at #easm2023 with presentations from Matt Hutchinson and Colleen Bee among others. Come and join us in the sport consumer behaviour track at 10.30 if you're interested in all things fandom.

Fantastic presentation this morning at #easm2023 from Matt Hutchinson presenting his work on switching behaviours among MLS fans in the context of expansion teams.

Huge congratulations to Paul Downward 🇺🇦🇪🇺🇬🇧 #StandwithUkraine being awarded the Chelladurai award for outstanding contribution to sport management. I've benefitted from his leadership as an ESMQ board member and I'm only one of many who has benefitted from Paul's outstanding citizenship over many years

Fascinating and thought-provoking keynote this morning at #easm2023 from Professor Mike Weed | #PolicyAndEvidence on "does sport care enough about climate change...and what is it prepared to do about it?"

Are you a fan of a professional esports team or are you a professional esports player? Myself, Dr Qi Peng and Dr Leah Gillooly are recruiting participants to be interviewed about esports sponsorship and how it is governed. Email ([email protected]) or DM me if interested!

If you are an esports fan or player, please Get in touch to participate in our project for a better understanding of esports sponsorship and governance!

Delighted to have been part of this project on fan evaluations of success with @DanielL0ck @LizzyDelia and Yuhei Inoue published in ESMQ "Success interrupted: exploring how supporters interpret their team's success in a postponed competition" tandfonline.com/doi/full/10.10…

When will the playground in Longton be upgraded South Ribble Borough Council ? The notices said you were starting it in November but still nothing happened

As someone who trys to get a magnet on every holiday this is a fascinating read from my fantastic colleague Dominic Medway

Lots to unpack about the 'Taylor effect' in sports, but I tried my best for ABC SPORT! More engagement in sport by non-traditional fans and the pop culture intersection is great, but there are still many barriers to sports fandom that need attention. abc.net.au/news/2024-02-2…

Our book Stadia Naming Rights in Sport is now available in paperback. Written by myself, @TerryEddy and Dominic Medway this is an accessible introduction to naming rights informed by our own research and that of others #sponsorship #sportsmarketing routledge.com/Stadia-Naming-….

100 days to the start of Paris 2024. Mega events inevitably serve as lightning rods for all manner of issues, causes, gripes. Even so, there are some real & tangible challenges ahead, which are being given added sensitivity by current geopolitical issues theconversation.com/olympic-games-…

The Faculty of Business & Law at Manchester Metropolitan University are advertising four three-year full-time PhD studentships in the areas of decent work, transforming places, sustainability and sports policy: mmu.ac.uk/study/postgrad…

We're looking to recruit a Professor of Sports Business / Sports Management here at Manchester Metropolitan University Business School Full details available here: manmetjobs.mmu.ac.uk/intranet/vacan…

We're advertising three PhD scholarships in the Manchester Metropolitan University Business School Faculty of Business & Law: //www.findaphd.com/phds/project/transforming-lives-businesses-and-communities-funded-phd-studentships-in-business-and-law-transform-studentships/?p181510

We're advertising three PhD scholarships in the Manchester Metropolitan University Business School Faculty of Business & Law: findaphd.com/phds/project/t…

The "wild west" of esports sponsorships is crowded with "unhealthy" brands finds IJSPP study 🖥️ Matt Hutchinson Dr Qi Peng Dr Leah Gillooly say guidance focusing on healthy consumption rather than outright sponsor bans are needed to protect the community. spr.ly/6013xComD