Thanks for having me on the pod, Brian and SportsBusinessRadio team! 🙌🏽

CMOs & brand marketing leaders: I implore you not to make the same mistake I did when I sat in your seat. sportsbusinessjournal.com/Articles/2023/… Via Sports Business Journal

It's been quite a year! Check out Parity’s 2023 in Review linkedin.com/pulse/paritys-… via LinkedIn

M O O D ‼️ Deja Kelly 🤝🏽 RJ Davis

"After landmark World Cup, more sponsors keen on women's sport in 2024." Valarie Allman is spot on - finding authentic matches with women athletes is the secret sauce that brands need to be tapping into in 2024. reuters.com/sports/sport-a…

New Hockey League Latest to Capture Women’s Sports Boom - frontofficesports.com/new-hockey-lea… via Front Office Sports

"The research also finds consumers are more likely to think favorably about a brand if it sponsors women’s sports (29%) versus men’s sport (17%)." Just sayin'... marketingweek.com/womens-sport-s… #SportsBiz #WomenSports

My favorite player

That was the best half of defensive basketball I’ve seen UNC Tar Heels play this season. It’s almost like we’re fired up or something 😂 #DukevsUNC

Excited to share that Parity is now an official development partner of new @USLSuperLeague club Tampa Bay Sun FC! Looking forward to supporting the club & its players in their first season 💪🏽 businesswire.com/news/home/2024…

Meet Parity 's first 1,000 pro women athletes! Talented... inspiring... engaging... and a surprising number of dog owners and protein shake enthusiasts! impact.paritynow.co/meet-the-1000-…

Back atcha Lara Toscani Weems! We have much to discuss, and even more to do 💪🏽

A new survey by Parity and SurveyMonkey shows growing fan interest in women's sports 📈 Despite this, a majority feel brands aren’t investing enough in women’s sports compared to men’s. Read more from Rachel Axon sportsbusinessjournal.com/Articles/2024/…

Parity just released what could be the largest study of women’s sports fandom ever. In partnership with SurveyMonkey, Parity polled 14K+ global consumers to find out who’s watching women’s sports, why, and what they think of women athletes. Here's what they found.🧵(1/9)

Thank you Jessica Stillman for highlighting our research findings! The best time for brands to partner with women athletes is yesterday - but today's pretty good too. cc Parity SurveyMonkey

Audrey Martin Sam Koukoulas Louise Chouinard Bleacher Report Warner Bros. Discovery Hashtag Sports Michael Calvin Jones Zach Riggar Bennett Collen “The list of things that women athletes can bring to your business are endless.” - Leela Srinivasan It’s no surprise that one of my favorite sessions today was titled “Investing in the future of women’s sports parity.” Great insight from Leela, Mike Nichols & Dr. Sarah Ogoke! #HS24

Check out this website Tom Alder made to document the behind-the-scenes process of rebranding Strategy Breakdowns tomalder.notion.site/Strategy-Break…

OK that game was insane 😳 #WNBA #WNBAFinals

In case you need a distraction this week... it was a pleasure joining Brand Innovators for their Brand Innovators Marketing Leadership during Advertising Week hosted by AWS in New York. #BISummit ICYMI, you can watch on demand here: bit.ly/40oj5Su

As Parity CEO Leela Srinivasan said, “Women's sports is on the rise; we need to bring the athletes with us.” It’s past time to invest in women athletes. ➡️ Download the full report from Parity here: paritynow.co/24q4-athlete-s…