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FAQ: What's the best way to measure the success of my podcast tour? Self-reported attribution. Add an open-text form field to your website where you ask people how they heard about you. Or, alternatively, ask your sales team to add that question to their follow-up strategy.

The deeper the connection between your audience and company, the more trust and brand affinity you build. And the best way to do that is through podcast guest interviews. Erik Jacobson

What podcast do you have on repeat right now? 🎧

Podcast tours are like the digital version of a book tour but for your brand. 📖🎙️ It’s the proactive strategy of finding podcasts that your ideal customers or ideal team members listen to and getting interviewed on as many of them as possible over a short period of time.

Diving into the wild west of podcasting every day like:

The more your name appears across podcasts in your industry, the more dominant the perception of you and your brand becomes. Remember, you don’t have to be a market leader to reap the benefits of a podcast tour. 🤙

Our motto: care 10x more than the other guys. Thank you A I T O M A T I C for your kind words!

Head nod moments are pillars of great podcast interviews. Head nod moments = when listeners feel compelled to write down what you’re saying in their notes app. These are simple frameworks where you help the listener get from point A to point B.

As a founder, nobody can connect with potential customers like you. Podcast tours give you the perfect opportunity to share the stories that make customers trust you. For example, why you started the company, your expertise on the subject, and your heart for solving their pain.

Increased vulnerability = increased trust. The more you open up about bumps in the road and lessons learned in your podcast interviews, the more the audience will connect with you on a human level.