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Web3 marketing is fundamentally cult building. In my latest video, I reveal the exact secret tactics the top projects are using to build a raving cult around their brand. Watch it now. 🔗 below.

Leon Abboud built a $2M agency from scratch. I sat down with him to unpack exactly how he did it, and the lessons he learned along the way. Here are 5 clips that will shift how you think about growth👇

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On the topic of ghostwriters, the proper way of using one is like you would with a video editor. They'd take something you said or produced and package it for distribution (Formatting, typos, perhaps hook design) without diluting the brand voice. The issue with people using

“Are you worried they’ll judge you if you fail?”

"You're the reason why I think I might actually be able to pull it off" Every entrepreneur deserves a fighting chance. Especially in an industry where information is typically gated by the same group of people, my hope is for founders to never again have to pay for "the sauce".

The simplest way to establish the trust and authority is to articulate your prospect’s problem better than they can.

2 lessons from 2 calls with Leon Abboud For Every video creator + Spaces host To capture and keep attention 👇 00:09 How to Capture Attention 00:28 Notes from our call 01:02 Do this. 01:34 How to gain Authority 02:30 Notes from Leon 03:02 Do this. 03:39 Mood + Mystery =

Founder Funnel

Crazy idea, but hear me out. Web3 founders authoring a book that acts as their project's manifesto.

Here’s one realization from speaking with over a dozen founders looking to start producing content for web2: None of them had a web2 geared sales funnel. This means that they have nothing yet to sell to mass consumers. It would be the equivalent of pudgy building spending

delighted to introduce my ghostwriter: (My top bangers were posted while at the gym)

8 months ago, we had the pleasure of partnering with Unfungible for our Friday Gaming Space. The stats are in🔥 - 35 Spaces and over 2 MILLION impressions co-hosting our show! Leon Abboud, Ice, and team are a class act and we're excited for many more spaces to come! GG

NEO TOKYO Leon Abboud Ice Professionals in a space full of children - so refreshing! 🤣

Long term games with long term players, that’s how we do it at Unfungible.

This guy had 15k subscribers 2 weeks ago. Now he has 300k. His videos are 25 minutes talking head. No edits, no thumbnails, he doesn't even have a channel pfp. He proved that knowing your sh*t is more important than any fancy edits, strategy, or tactic.