🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Our Creative Lab helps advertisers to streamline their creative workflows. But how? Join Leigh, our Product Manager, as he explains the functionalities and benefits of Creative Lab. Find out how you can evolve the way you handle your creative assets: bit.ly/3SdxcVp

Start WN Events Istanbul on the right note 🎉 Join us at the official Badge Pick-Up Pre-Party, your first stop for drinks, snacks, and great conversations before the conference begins. 🗓️ June 18 📍 Arkhaus ⏰ 6–10 PM See you there!

Join us as we toast to App Growth Summit Berlin's 100th summit 🥂 After Day 1, head over to the Dock for the official After Party. We’ll be there helping to bring the good vibes, drinks, and music. Don't miss it: bit.ly/3SnS24o

Building a consumer app is tough. Don’t guess what works—use AppRefinery 🌟 Today’s episode of #SpotlightShorts introduces our new intelligence tool, which uses data-backed insights to help app marketers make smarter product decisions. Request a demo: bit.ly/3Z0t3YH

From newspaper sales to cutting-edge AI, Amanda has seen it all. And she’s helping shape what’s next. This month's #WomenInMobile feature is with the VP of Programmatic Partners & Strategy at The Weather Company 🌤️ Read the Business of Apps article: bit.ly/4mG4Alv

Looking to increase ad revenue without hurting retention or user trust? See how Bitsmedia MobileApps did just that with Muslim Pro, a faith-based app with a highly engaged, values-driven audience. Get insights you can apply to your own app: bit.ly/43CEyqK

MAU did not disappoint! Thank you to all our industry friends for joining us at our Kickoff Party, Women in Mobile event, and App-y Oasis. Until next time!

For app marketers, the stakes are high and the competition is hot 🔥 Are you keeping up? Find out more about the state of the industry with data-driven insights from our 2025 App Marketer Survey with AppsFlyer and Sensor Tower. Download today: bit.ly/4dMNJJK

Have you scheduled a demo with AppRefinery?  ✅ Built for app developers and marketing teams to understand real-world engagement  ✅ Applies Liftoff's custom user motivation model  ✅ Powered by AI for improved analysis Learn more about what we can do: prn.to/4mXxY6Q

What’s driving performance in 2025? Catch the ROI Unlocked webinar on-demand to hear how top marketers are testing new partners, scaling performance, and sidestepping today’s biggest growth challenges. 🎥 Watch now: bit.ly/4kScoPk

What’s driving performance in 2025? Catch the ROI Unlocked webinar on-demand to hear how top marketers are testing new partners, scaling performance, and sidestepping today’s biggest growth challenges. 🎥 Watch now: bit.ly/4kScoPk

We’re halfway through the year! A perfect time to take stock of what’s actually working in mobile monetization. Join Gabrielle Mark alongside industry experts for the 2025 App Publisher Halftime Show. Register to join us at 1pm EST / 7pm CET on June 26: bit.ly/43WIvXj

Nanami Takahashi is leading SmartNews' programmatic growth in Japan. She shares trends in mobile partnerships, the value of mentorship, and what it really means to support women in the industry. Read more: bit.ly/3ZLh55A

The official happy hour at App Growth Summit São Paulo is where over 400 mobile leaders unwind and connect. 🍸 We’re back for our 3rd year sponsoring because some of the best convos happen after the sessions. Want in? DM your LATAM Liftoff team for a personal invite!

#GenAI is already changing how we work, with even more potential ahead. Hear Gabrielle Mark’s take and join top experts to explore what’s next in mobile monetization. Live webinar: Thurs, June 26 at 1pm EST / 7pm CET 👉 Register now: bit.ly/43WIvXj

It’s time to start appreciating an underutilized source of truth: unattributed postbacks. Often hiding in plain sight, UAPs can strengthen models, accelerate learning, and drive cost-efficient growth. Start putting them to work for smarter spend: bit.ly/441Dm1u

Get to know the winners of the 2025 Mobile AppDev Awards with a very special episode of the Mobile Games Playbook 🏆 While you’re there, take part in our listener survey and win a $150/£100/€130 Amazon voucher. Listen to the episode and give your input: bit.ly/44cMcZ5

Liftoff Exclusive Ads are rethinking what effective ad creatives look like. In our 18th Spotlight Shorts video, Lauri shares how our LXAs break away from the ad formats relied on for nearly 20 years and why they're resonating with users. Learn more: bit.ly/3HRqvGG

Liftoff by General Atlantic has now closed. General Atlantic joins existing majority investor Blackstone to support Liftoff’s continued growth as an AI-powered performance marketing platform for the mobile app economy. 📄 Read the announcement here ⤵️ prnewswire.com/news-releases/…

When performance dips, creative makes the difference. With targeting less reliable, your ad creative is now your biggest growth lever. Hear from experts at SingularLabs, CRAFTSMAN+, TikTok for Business, Tinuiti, Moloco, SplitMetrics. 👉🏼 hubs.li/Q03thBLl0