🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

For many marketers, segmentation is crucial for success. But is it truly ethical? Discover insights into the ethics of market segmentation with Tamilore, a budding copywriter and student mentored by our CEO Lou Peck, in our latest blog post: bit.ly/42W8YDw

Looking back on our Welsh cottage whilst shutting the chickens up and feeding the donkeys. It's a far cry from the big smoke where we all gather next week for #LBF24. I'm already looking forward to comint home to the zoo and family!

No words, just read it...

Top 10 pitfalls to avoid with ALT Text with The International Bunch Download now from Figshare: figshare.com/articles/poste… #ScholComm #MarketingTips #Marketing

Another great report from Delta Think, Inc. @deltathink.bsky.social. Well done Heather and Dan!

Twitter usage in US ‘fallen by a fifth’ since Elon Musk’s takeover. App users for social media site, rebranded as X, down by 23% since November 2022 according to Sensor Tower. theguardian.com/technology/202…

We asked our ALPSP Marketing Connected SIG "What worries you in your marketing role right now?". The frightening thing is, this is how I felt when I worked client-side up until 2016. Why has nothing changed? Why is marketing still so undervalued as a profession? #ScholComm

Well done Sharnie, brilliant and insightful post.

And the winner is...

And the winner of the Tir na n-Og English shortlist is.... CILIP Cymru Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿 Books Council of Wales

An AI-powered approach to calls for papers outperformed email campaigns by up to 50%. See how Oxford University Press did it - and how other leading publishers are using data and AI to improve author engagement 👇ow.ly/TA1V50SxbZo

It wasn't easy being this candid but sometimes you just have to say how it is. Check out my latest co-authored blog post on SK

Looks like we're keepin' the cookies.🍪🍪🍪 But third-party privacy concerns aren't going away, and publishers have a unique opportunity to get ahead of Google: direct relationships with their readers. blog.hum.works/posts/chromes-…

Wow, so proud of James S. Peck PX Farms Haulage P.X Farms Grain Hospital - their YouTube channel is now at 9,700 subscribers & videos on 60K. If you love tractors, farming, Cousin Michael Dungworth or all of the above, please check out and subscribe! Let's hit 10,000+ youtube.com/channel/UCo-Cl… #Farming

Great to see Japan progressing with #OpenAccess. This looks to be an interesting session - 8pm East Coast time on Sunday, 1am UK time on Monday

You can now find us on Bluesky for more conversations about scholarly communication, environmental science, and access to research. Come join the dialogue! Find us at: Демьян.bsky.social #Bluesky #ScholarlyCommunication #ScientificResearch

Using the term #Storytelling as a buzzword in academic publishing dilutes its core intention: emotional resonance, shared connections and authenticity. Publishing a journal article is not storytelling telling, that is part of the story. Unsure? Talk to me. #APE2025

If you missed it, now you can explore this fantastic webinar (bit.ly/3DLK3KS) with the fabulous Jake (who was the keynote speaker at the ALPSP conference 2024).

Finally seen a James S. Peck PX Farms Haulage lorry in South Wales...

Check out my most recent blog post about the rise of Lo-fi and UGC in marketing, creating better engagement and resonance. Plus a snippet from my conversation with Philip telling me what he really thinks!👇