Pleasantly surprised I managed to nab my first name NOT THE SOCIAL NETWORK.nl. Decentralization has its advantages, I guess. Ahead of the flock or migrating to a wasteland? Only time will tell. 🤷‍♂️

"Experimentation involves a great deal of learning by doing. [Our role] is to encourage teams to simply start to test, to hold their hand the first few attempts, and to provide critical but constructive feedback that helps teams improve their approach." 🥞 vista.io/blog/pancakes-…

“Won’t running all those experiments slow down our product development?” When speaking at conferences, I get this question a lot. And my answer is always the same: yes and no. Let me explain. lukasvermeer.nl/publications/2…

Sophie (7): Daddy, what exactly is falling at “nightfall”? Shouldn’t the fall of the night come at the end and “nightrise” at the beginning? 🤔

There is a popular meme which is used as a response to “useless” meetings: “this meeting could have been an email”. I think replacing meetings with emails would be a good start, but replacing it with a wiki page would in many cases be even better. lukasvermeer.nl/publications/2…

Speed is not velocity, but this does not mean that speed is not important. The connection between speed and velocity is more complicated than it might at first seem. Mantras such as “fail fast” and “rapid iteration” hint at a deeper relationship. lukasvermeer.nl/publications/2…

Teachers are also forever learning. This week I learnt that I have been confusing people for years about what a hypothesis really is. A conversation with Erin (she/her) and Craig Sullivan helped me understand my mistake (tl;dr I oversimplified, a lot). lukasvermeer.nl/publications/2…

"There is no such thing as the perfect experiment. There is only a continuum between very well executed experiments, and completely winging it off the seat of your pants." firstprinciples.ventures/ep014-lukas-ve…

Very significant if true. Could be a false positive. Error rates seem especially high today.

Experimentation, done well, can lead to an org consistently making better decisions. But getting a company to the point where it's doing that takes more than rolling out some tech. Lukas Vermeer and guest co-host Val Kroll (she/her) helped us kick that around! analyticshour.io/2023/04/04/216…

Stop. Look. Listen. The third post in the series about detecting interaction effects in online experimentation is finally out! 👀 vista.io/blog/detecting…

What should be the primary metric for an #abtesting experimentation platform (internal or built by vendor)? Lukas Vermeer and I wrote a document with our experience and thoughts. Love to get feedback: linkedin.com/posts/ronnyk_a…

"Unplanned interactions are incredibly rare. However, despite the rarity of such interactions, simply the fear of interactions often prevents many teams from fully leveraging the potential of running overlapping tests at scale." 👏👏👏