62.3% of the U.S. population age 12 and older consider themselves fans of Major League Baseball, while 18.5% consider themselves "avid fans" according to data collected by SSRS / Luker on Trends Sports Poll. The Wall Street Journal reports. wsj.com/articles/how-t…

SSRS/LoT Sports Poll Founder weighs in on the impact of Gen Z on sports: Rich Luker Quoted in Latest The Washington Post Article, "Sports has a Gen Z problem. The pandemic may accelerate it." washingtonpost.com/sports/2020/11…

Happy Holidays from all of us at SSRS! Despite unusual circumstances in 2020, we had some exciting things going on. Take a look at our year in review! ssrs.com/happy-holidays…

We are pleased to announce that Donté Scott has joined SSRS as Senior Vice President of the Sports and Entertainment Group. Welcome to the team! #SportsResearch #mrx #newMr #analytics #SportsBiz ssrs.com/donte-scott-jo…

.Dallas Cowboys became popular among Hispanic fans. The U.S. Hispanic population has doubled since the Cowboys’ mid-90s peak. Chad Menefee says this could be an organic driver of fan growth. New Yahoo Sports article featuring SSRS/LoT Sports Poll data.

The Kansas City Chiefs fan base grew by 60.5% in 2020, adding 3.2 million fans after their #SuperBowlLIV win. The SSRS/LoT Sports Poll takes a closer look at Kansas City Chiefs and Tampa Bay Buccaneers fans ahead of #SuperBowlLV. ssrs.com/super-bowl-lv-…

How and where are Americans planning to watch #SuperBowlLV? Take a look at our new infographic! ssrs.com/super-bowl-lv-…

Super Bowl LIV was one of the last major sporting and social events Americans participated in before the pandemic hit. How will watching the "big game" be different this year? The SSRS/LoT Sports Poll examines the social viewing expectations amid COVID. ssrs.com/super-bowl-lv-…

How will watching the "big game" be different this year? The SSRS/LoT Sports Poll examines the social viewing expectations for SuperBowl LV during COVID. Read the full report: ssrs.com/wp-content/upl…

Social connections fuel all the ways we engage in sports. Hear new insight from SSRS experts Chad Menefee and Rich Luker in sbjsbd. #sportsresearch #mrx #newmr #marketresearch #surveyresearch #publicopinion #sportsbiz #analytics sportsbusinessjournal.com/Journal/Issues…

At a time when people are questioning if we should have the #Olympics, the games could play a pivotal role in bringing Americans together, especially those who lost interest in #sports during #COVID. New findings from the SSRS /LoT Sports Poll. ssrs.com/the-tokyo-olym…

Fantasy Sports accomplishes two objectives that leagues and fantasy providers don’t value enough – it increases connections between fans and it provides skin in the game. Learn more in the new SSRS / LoT graphic. Yahoo Sports #sportsresearch ssrs.com/meet-the-fans-…

SSRS Sports Poll founder Rich Luker was featured on @cbspittsburgh @fannationkdka last weekend! Check out the segment! pittsburgh.cbslocal.com/video/program/…

"Children ages 12-17 place a higher priority on being alone or spending time online rather than hanging out with friends or family... according to SSRS /Luker on Trends..." The New York Times features insight from Rich Luker nytimes.com/2022/01/12/spo…

.Tom Brady was the favorite overall #athlete for the first time last year, boosted by winning #SuperBowlLV. Our new graphic takes a closer look at Los Angeles Rams & Cincinnati Bengals fans ahead of #SuperBowLVI. #TomBrady #SurveyResearch #PublicOpinion #SportsResearch ssrs.com/super-bowl-lvi…

The Tampa Bay Buccaneers increased their fan base by 3.1 million fans after they won the Super Bowl last year. The SSRS/LoT Sports Poll takes a closer look at Rams & Bengals fans ahead of #SuperBowlLVI. #SurveyResearch #PublicOpinion #SportsResearch #fanresearch ssrs.com/super-bowl-lvi…

34% of Americans plan to host or attend an in-person #SuperBowl party this year, compared to 27% last year. Our new short report & infographic explores viewing expectations for #SuperBowlLVI. #SuperBowl2022 #SportsResearch #SurveyResearch #FandomResearch ssrs.com/super-bowl-lvi…

Expected #SuperBowl viewership is up for both Casual NFL fans and Avid NFL fans in 2022. Read more in our new short report. #SuperBowlLVI #FanResearch #data #datanerd #mrx #football #NFL #newmr #surveyresearch #superbowlsunday ssrs.com/super-bowl-lvi…

We are celebrating #MarchMadness with new intelligence from the SSRS /LoT Sports Poll. Our latest research explores college basketball fandom and tournament trends. Take a look: ssrs.com/2022-tournamen… #surveyresearch #sportsresearch #sportsintelligence

The SSRS team is kicking off the NFL regular season today with intelligence on Fantasy Sports. Fantasy players are among the most valuable fans in sports, but they could be even bigger. We hope you enjoy these insights as much as we do! 👉ssrs.com/fantasy-sports…