Martha van Berkel (@marthavanberkel) 's Twitter Profile
Martha van Berkel

@marthavanberkel

CEO and Co-founder of @schemaapptool. Loves helping companies stand out in search! Optimist, Queen's & MIT Grad, Mom, Entrepreneur, Rower & chocolate addict!

ID: 244232742

linkhttps://www.schemaapp.com calendar_today28-01-2011 21:03:28

3,3K Tweet

3,3K Followers

2,2K Following

Schema App (@schemaapptool) 's Twitter Profile Photo

Our team is at HMPS today! If you're around, don't forget to stop by our booth to say hi and stamp your passport, grab some Schema App swag, and stand a chance to win a pair of AirPods Pro 2! See you there! #HMPS25 #HealthcareMarketing #DigitalStrategy

Our team is at HMPS today! If you're around, don't forget to stop by our booth to say hi and stamp your passport, grab some Schema App swag, and stand a chance to win a pair of AirPods Pro 2!

See you there!

#HMPS25 #HealthcareMarketing #DigitalStrategy
Barry Schwartz (@rustybrick) 's Twitter Profile Photo

Bing's IndexNow now supports product schema for more up-to-date shopping results and ads, and Shopify supports it now and Amazon will soon seroundtable.com/indexnow-produ…

Bing's IndexNow now supports product schema for more up-to-date shopping results and ads, and Shopify supports it now and Amazon will soon seroundtable.com/indexnow-produ…
Mic King (@ipullrank) 's Twitter Profile Photo

"New" information from Google on how to drive success in AI Search: developers.google.com/search/blog/20… I'll save you a click: - Make great content - Use structured data - Vary your content formats for multimodality Oh, and don't measure traffic.

"New" information from Google on how to drive success in AI Search: developers.google.com/search/blog/20…

I'll save you a click:

- Make great content
- Use structured data
- Vary your content formats for multimodality

Oh, and don't measure traffic.
Schema App (@schemaapptool) 's Twitter Profile Photo

For enterprises, understanding how your content is surfaced (or overlooked) in AI chat experiences is now critical for growth & competitiveness. Read our article to learn how we are measuring performance and optimizing for AI chatbots. 🔗bit.ly/3YZud6Q

For enterprises, understanding how your content is surfaced (or overlooked) in AI chat experiences is now critical for growth & competitiveness.

Read our article to learn how we are measuring performance and optimizing for AI chatbots.

🔗bit.ly/3YZud6Q
just Jarno (@jarnovandriel) 's Twitter Profile Photo

Google adds support for Loyalty Program structured data markup! Yet another step closer to achieving parity between the schema.org vocabulary and Google Merchant Center specifications. developers.google.com/search/blog/20…

Lily Ray 😏 (@lilyraynyc) 's Twitter Profile Photo

It’s not just about Google; now you have to think about Bing, because Bing powers ChatGPT, Perplexity, Meta AI and more 🤯 SEO existential crisis? “Accept the things we cannot change” We can’t control how these platforms use new tech. 👏🏽👏🏽👏🏽 Jes Scholz #smx #smxadvanced

It’s not just about Google; now you have to think about Bing, because Bing powers ChatGPT, Perplexity, Meta AI and more 🤯

SEO existential crisis? 

“Accept the things we cannot change” 

We can’t control how these platforms use new tech.

👏🏽👏🏽👏🏽 <a href="/jes_scholz/">Jes Scholz</a> #smx #smxadvanced
Barry Schwartz (@rustybrick) 's Twitter Profile Photo

Google to drop support for several rich result types to simplify the search results page including - Book Actions - Course Info - Claim Review - Estimated Salary - Learning Video - Special Announcement - Vehicle Listing searchengineland.com/google-to-drop…

Schema App (@schemaapptool) 's Twitter Profile Photo

Schema App is seeking a Senior Product Manager to drive strategic product initiatives, deliver market-leading solutions, and maximize customer value. Learn more about the role & apply today! 🔗 bit.ly/4kDK2ZB #TechIsHiring #Canada #RemoteWork

Schema App is seeking a Senior Product Manager to drive strategic product initiatives, deliver market-leading solutions, and maximize customer value. 

Learn more about the role &amp; apply today!
🔗 bit.ly/4kDK2ZB 

#TechIsHiring #Canada #RemoteWork
Schema App (@schemaapptool) 's Twitter Profile Photo

SEO isn’t just about keywords anymore. It’s about entities, including your brand, products, and people. Learn what Entity SEO is, why it matters for AI search, and how to implement it at scale. 🔗 bit.ly/4ebv4aV

SEO isn’t just about keywords anymore. It’s about entities, including your brand, products, and people.

Learn what Entity SEO is, why it matters for AI search, and how to implement it at scale.

🔗 bit.ly/4ebv4aV
Barry Schwartz (@rustybrick) 's Twitter Profile Photo

ICYMI: Similarweb: Since the launch of Google AI Overviews a year ago, no-clicks (zero click search) has grown from 56% to 69% seroundtable.com/similarweb-goo…

ICYMI: Similarweb: Since the launch of Google AI Overviews a year ago, no-clicks (zero click search) has grown from 56% to 69% seroundtable.com/similarweb-goo…
Schema App (@schemaapptool) 's Twitter Profile Photo

🚨Big News 🚨 On July 21, we’re launching Entity Hub, our groundbreaking suite of tools designed to help enterprises manage & optimize entities at scale for AI-driven search. Join us July 24 for an exclusive webinar: Introducing Entity Hub. Register 🔗 na3.hubs.ly/y04rPc0

Martha van Berkel (@marthavanberkel) 's Twitter Profile Photo

We are excited to launch our new Entity Hub product to help you manage and curate your content knowledge graph! Learn how you can power AI with Entity Hub!

Schema App (@schemaapptool) 's Twitter Profile Photo

📣 We're hiring! The Customer Success Associate will delight our customers by executing timely & accurate support, with a focus on customer monitoring, documentation & action items, and template management to deliver exceptional service. Apply today 🔗 na3.hubs.ly/y04Lvy0

📣 We're hiring!

The Customer Success Associate will delight our customers by executing timely &amp; accurate support, with a focus on customer monitoring, documentation &amp; action items, and template management to deliver exceptional service.

Apply today 🔗 na3.hubs.ly/y04Lvy0
Schema App (@schemaapptool) 's Twitter Profile Photo

🚨 Entity Hub is live! 🚨 Take control of how search and AI understand your brand. Schema App’s Entity Hub helps enterprise teams build a high-quality Content Knowledge Graph and move beyond keywords into true semantic SEO. Learn more → na3.hubs.ly/y04xl10

Greg Gifford (@greggifford) 's Twitter Profile Photo

Don't miss the chance to get a ticket to #brightonseo before the prices go up! Even better - you can save 10% off the already low price with my discount code here: ti.to/roughagenda/br…

Don't miss the chance to get a ticket to #brightonseo before the prices go up! Even better - you can save 10% off the already low price with my discount code here: ti.to/roughagenda/br…