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Deepfakes vs. AI Compositions: Understanding the Difference There’s a lot of confusion surrounding generative AI music creations—especially when it comes to its two key outputs: 1️⃣ AI-Generated Vocal Deepfakes – Synthetic, AI-generated voices, often mimicking original artists,

Evergreen Content, Expired Licenses: Is Your Brand at Risk? Evergreen content is designed to stand the test of time—but has your music licensing kept up? When licenses expire, even your most timeless content can expose your brand to legal and financial risks. Our latest blog

🎉 Happy New Year from the MatchTune team! As we look ahead to 2025, we’re taking a moment to reflect on an incredible 2024. From partnering with industry leaders to expanding our product suite with cutting-edge AI tools, it’s been a year of innovation, collaboration, and

In case you missed it, we’re proud to be co-sponsors of the Music Ally Connect Conference 2025, happening in London on January 20-21. MatchTune Business Development and Rights Officer Virginie Berger will also be a featured speaker on the panel: “AI and Licensing: What Kind of

$338,500—unclaimed revenue, found in just two weeks on YouTube alone for a small set of commercial artists. CoverNet detected 302 monetized uploads, proving how widespread and persistent music piracy is—even on a single platform. From modified audio to AI-generated deepfakes,

Music Licensing Is Changing—Is Your Brand Ready? ⚖️ With copyright lawsuits on the rise and new regulations tightening control, brands face more scrutiny over music licensing than ever before. Staying compliant isn’t just important—it’s essential to avoid legal and financial

Brands & Creators: How do you ensure compliance in your video content? 🫵 Managing music rights is critical—but it doesn’t have to be complicated. Rights Lookup by MatchTune makes it effortless to protect your videos and stay in compliance. 🔹 Scan & Detect – Instantly scan

AI-Generated Music Just Got 75,000 Tracks Lighter—But Is It Enough? 🎼 Last week, Sony Music revealed that it has taken down more than 75,000 AI-generated songs featuring some of its biggest artists, from Harry Styles to Beyoncé. Yet, the label warned that this is only a

Ensure Copyright Compliance for Existing Brand Videos Using AI 🎬 Using the wrong music in your brand’s content can lead to takedowns, demonetization, or even legal trouble. But fixing it doesn’t have to be complicated. With Rights Lookup, you can instantly detect, replace, and

Brands & Influencers: Are Your Brand Deals Legally Covered? 🎵⚖️ As we know, influencer marketing is an integral part of a brand's marketing arsenal. Creators help businesses reach millions across TikTok, Instagram, and YouTube, acting as both evangelists and spokespeople for

AI Music: Innovation or “Wallpaper Sound”? 🎵🤖 In 2025, AI-generated tracks exist on streaming platforms, social media, and even in commercial sync licensing. But as AI music floods the market, a critical question arises: does it enhance creativity, or simply dilute it? For

Brands & Creators 👋 Need to find, license, and sync the perfect soundtrack—in seconds? Studio Lite by MatchTune makes it effortless. In just 30 seconds, AI-powered recommendations help you match the perfect track to your video. 🔹 Upload Your Video – Drop in your footage, and

£1,400,000—unclaimed revenue, found in just two weeks on YouTube alone for 150 global commercial artists. What does this tell us? That music piracy is scaling—and rights holders are leaving serious revenue on the table. From modified audio to AI-generated deepfakes, piracy is

🚨 Webinar Announcement! 🚨 The AI-driven music industry is projected to hit $38.71 billion by 2033—but how do we ensure that innovation moves forward without compromising creators’ rights? On April 17th from 2-3 PM ET, MatchTune will host an exclusive workshop as part of the

Big news 🚨 YouTube just launched an AI tool called "Music Assistant" that generates copyright-free instrumentals—no licensing, no attribution needed. Part of the platform's push for functional in-platform music, the tool lets creators type a prompt and get a downloadable,

The Future Threats to Music Rights Are Closer Than You Think ⚠️ From quantum-powered cloning to untraceable local models, tomorrow's tech could reshape the industry in ways we’re only beginning to understand. Explore the four emerging AI threats every music rights holder needs

The line between human and AI-generated music is blurring more and more with each day. But when creativity blurs with code, knowing the truth matters — for artists, rights holders, and listeners alike. That’s why we’re opening up DeepMatch, our generative AI music detector, to

🔊 In 2025, music isn’t just background noise—it’s your viral engine. The right track sparks emotion, drives shares, and rides trends to millions of views. The wrong one? It stalls your content—or gets it taken down. In our latest blog, discover how to stay trend-savvy and

🎵 It sounds familiar… but not quite. Modified covers are getting harder to spot — and easier to miss. But not if you're using CoverNet. In this clip, a subtly altered version of Childish Gambino’s “Sober” — both undetected and monetized on YouTube — gets flagged instantly.

🎨 What does AI “Ghiblification” have to do with music rights? More than you might think. Across every medium, AI is challenging intellectual property in ways we’ve never seen before. Whether it's repurposed visual art, deepfake vocals or more, creative identity stands to be