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Max URB_N is giving everyone a reality check: when it comes to Gen Z, IYKY(D)K! The brand teamed up with Alaya F, rap artists, Gen Z creators, and sparked a movement with their audience. Here's a look! Max Fashion India #Collab #IYKYDK #AFxMaxURB_N #URB_N #MaxFashion

Style icons took over #LakmeFashionWeek, serving iconic looks in Max outfits. From bold statements to show-stopping glam, the conversation was all about fashion. And Max x Lakmé Fashion Week was right at the center of it. New New You! // Fashion for all🫶🏼 #MaxXLakmeFashionWeek

We're bringing an adventurous twist to vacay. Are you up for it?​ ​New New You! // Fashion for all 🫶🏼 ​ #MaxFashion #NewNewYou #MaxNewNewYou #NewStylesEveryWeek

The passport you need to vacation in style! Newly launched!​ ​New New You! // Fashion for all 🫶🏼 ​ ​#MaxFashion #NewNewYou #MaxNewNewYou #NewStylesEveryWeek

It's heeeeere! Unlock a new, new you as you get in full vacay mode with Kalki केकला. New vibes, new styles – a whole lot of adventure!😎​ New New You! // Fashion for all 🫶🏼 ​ #MaxFashion #NewNewYou #MaxNewNewYou #NewStylesEveryWeek

Strutting into summer like it’s our runway, oh wait, it was! Our summer drop is basically sunshine with a little attitude. 👒 New New You! // Fashion for all 🫶🏼 ​ #MaxFashion #NewNewYou #MaxNewNewYou #NewStylesEveryWeek

We've dropped the most 𝑣𝑎𝑐𝑎𝑦 feels summer line-up. Tell us what's your persona? #MaxNewNewYou

Best vacay fits are here! Now, stamped and certified by AI. New New You! // Fashion for all 🫶🏼 ​ #stampverse #MaxFashion #NewNewYou

Spotted: looks that keep up while you switch it up.​ Shop utility-chic wear in store or online at maxfashion.in. New New You! // Fashion for all 🫶🏼 ​ ​ #AlwaysOnTheMove #MaxFashion #NewNewYou #MaxNewNewYou #NewStylesEveryWeek

Stitch says chaos comes in pairs... and these two are fully licensed! Check out the new Stitch collection in store or online at maxfashion.in. New New You! // Fashion for all🫶🏼 #MaxKidsFestival #LiloAndStitch #MaxFashion #NewNewYou #MaxNewNewYou

Warning: Certified troublemaker on the loose, with Stitch by his side and style on point!​ Check out the new Stitch collection in store or online at maxfashion.in. ​ New New You! // Fashion for all 🫶🏼 ​ ​ #MaxKidsFestival #LiloAndStitch #MaxFashion

RCB? In their trophy era. Finally. #IPLFinals2025 #RCBvsPBKS

18 MINUS ONLY ​ ​Welcome to the 18 Minus Only Club – a no-adults zone for those who speak fluent meme, live off vibes and dress like the plot revolves around you. ​ Everyone else? ​ ACCESS DENIED. ​New New You! // Fashion for all 🫶🏼 ​ #18MinusOnly #MaxFashion #NewNewYou

Everyone’s matching their vibe to their fit and you’re just… watching? ​ ​Try out the filter today and find the perfect fit. (link in bio)​ ​New New You! // Fashion for all 🫶🏼 ​ ​#18MinusOnly #MaxFashion #NewNewYou