Simon Brooke (@mediagurusimon) 's Twitter Profile
Simon Brooke

@mediagurusimon

Experienced copywriter, media trainer and award winning journalist

ID: 357735039

linkhttp://www.communicatemedia.com calendar_today18-08-2011 20:39:39

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278 Followers

357 Following

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The Globalist: Italy’s prime minister Mario Draghi heads to Washington to meet Joe Biden. Plus: Didi Tang 唐迪迪 on China’s coronavirus restrictions, the Eurovision Song Contest and a review of the papers with Simon Brooke. fal.cn/3ovxF

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spherelife.com/style/design/f… The Metaverse, disrupters and the fate of bricks and mortar stores - read about the future of #luxury in my piece for Sphere

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The Monocle Daily: Guy De Launey - @guydelauney.bsky.social on the unrest in Kosovo after the appointment of Albanian mayors. Plus: Yassmin Abdel-Magied and Simon Brooke discuss a ceasefire extension in Sudan and an Italian film festival to reinvigorate rural towns. bit.ly/3MIrreX

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Monocle on Saturday: Airstrikes in Yemen, Iowa caucuses and Keith Haring’s ‘Unfinished Painting’. Join Georgina Godwin and Simon Brooke for this and more from the week’s news and culture monocle.com/radio/shows/mo…

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Latest Daily on Monocle Radio. Lina Khatib on the Israeli air strike in Damascus, Lynne O'Donnell and Simon Brooke on the day's other stuff, and Julia Lasica meets Ivan Sautkin, director of "A Poem For Little People". monocle.com/radio/shows/th…

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At Communicate Media, for many years now we’ve been managing crisis situations for celebrities, politicians and other prominent people. As celebrity crisis communications experts, here are four mistakes that we believe Jermaine Jenas and his PR team have made:

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1. He did an interview without thinking about his message. “I’m not happy,” he repeatedly told TalkSport. He probably isn’t, but how does this comment help him? It also gave the impression that he thought he was the victim here. Celebrity self-pity never goes down well.

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In any crisis you’ve got to express concern for those who are affected by the situation and you’ve got to show that you’re taking action. Here, Jenas has finally said sorry, but he should have made it clear right from the start that he would co-operate with any investigation.

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1. He waited too long to apologise. Speed is of the essence in any crisis situation. You need to speak and take action immediately. Even when the details are unclear, and the lawyers are involved, there are still things that you can say that will put you in a better light.

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You need to be consistent in your message. Once you’ve made a statement you can’t deviate from it. According to the Mail “the defiant star said he is ‘ashamed’ and 'deeply sorry’.” Is he defiant or deeply sorry? His threat to sue the BBC has added a new twist.

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Any prominent person can find themselves in a difficult situation these days. As celebrity crisis communications consultants, we say that what counts is not who you are or what you’re accused of, but how you handle it.