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If you’re interested in innovation, this is a great book to read. Mariana Mazzucato offers a great counter argument to the ‘innovation always comes from private companies’ belief. In fact, there’s plenty of examples of government driving innovation (GPS, the internet, etc)

Fun day recording videos for Informa Connect on fintech content marketing. Videos should be live on their platform in a couple of weeks!

I'm honoured to be part of Chantal Swainston's The Heard amazing list of female speakers! Looking for a female speaker for your next fintech event? You need to check out The Heard: the-heard.co.uk

On the #fintechtalents stage, Araminta Robertson of The Fintech Marketing Hub and Araminta 💸📲 is asking great direct questions to three interesting panellists from Pleo, Yabie & Volt.io. Interesting insights into growth challenges and what's working and not working for these companies #FTT23

In this weeks episode of the Internet Marketing Podcast I'm joined by Araminta Robertson Araminta 💸📲 Fiona Brennan aka Fiona Brennan | Indie Essentials to discus What is Content Strategy and are you doing it right? youtube.com/watch?v=QlQwNO…

How did 11:FS create the industry-leading podcast in #fintech? What have been the biggest benefits... Great insight from Araminta 💸📲 and Laura Watkins mintcopywritingstudios.com/blog/11fs-cont…

Heeeeeere we go then! First up: Araminta 💸📲 on content strategy, Ana Llorente Pérez on video, Will Waldron on outreach & linkbuilding, Ewelina Westcott on managing data and Lorcan Fearon on ecommerce marketing #brightonSEO brightonseo.com/schedule

Araminta Robertson Araminta 💸📲 highlights the benefits of creating comparison posts brightonSEO “Customers are comparing competitors’ products before purchase more than ever before”. #BrightonSEO

If you attended my talk at BrightonSEO titled "Yes, you can acquire customers by writing about your competitors", thank you for coming! Link to the slides: mintcopywritingstudios.com/brightonseo-20… And join our newsletter here: mintcopywritingstudios.com/newsletter

Araminta Robertson (Araminta 💸📲) shares insights on prioritizing low-volume, high-ROI keywords based on signals like Google Suggest, related keywords, and customer interactions. maj.to/44ji1PB

Thanks for having me on!

We've got Araminta Robertson from Araminta 💸📲 on the pod this week! She's built a niche content agency for fintech/financial services co's. It's allowed her to go deep into this world, and I was really impressed by what she's built. superpath.co/blog/episode-6…

Was awesome to be on the Superpath podcast! Thanks for having me :)

Excited for this!

Araminta Robertson (Araminta 💸📲) highlights the rising importance of attribution in 2025. As search begins in tools like ChatGPT, tracking conversions becomes trickier. First-party tools are key to understanding user behavior. maj.to/3ZG9NPC

Araminta Robertson (Araminta 💸📲) believes that the best keywords come from understanding your customers, but the next best source is salespeople, who interact with customers, resolve issues, and offer valuable insights. maj.to/42ogJE2