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Train guy

10 years ago, I was plotting to reopen SCA2.0. Over the past decade, we’ve launched the best ad school, created nearly 100 scholarships + worked with so many incredible people - students, faculty and volunteers. I’m excited to share news for 2020 soon. HNY 🥃🥃🥃

Hot off the (foot) press. We just launched this at Next's flagship store in London's Westfield. Offline > Online experience for the world's #1 sportswear brand!

HAPPY 2020! What an AMAZING YEAR 2019 was with Omnifi ! Full power into the next one! vimeo.com/377561328

Train Guy: Back to work

Heading to #NRF2020 in New York next week? Keep an eye out for Qudini's Imogen Wethered and Raj Sangha and ask them about our new #retailchoreography framework. (You should be able to spot them in the crowd!) #retail NRF Big Show #storeofthefuture

future of retail.... is Ikea? theguardian.com/business/2020/…

In case you missed it, a nice showreel of some of our work from 2019 put together by our Creative Director at large Moolark

Hip to be square? To think the #QR code was declared dead some time ago! We've recently embedded them into both digital signage and in-store interactive to help close the offline>online gap. Here's a creative on-product use from HK.

vimeo.com/384024932 What can the act of buying Nike mean for our physical world? Whether it's out and about, working on your fitness, or being on time for meetings. The Yard Creative Omnifi #retail #innovation #nike #fashion #tech #business #Westfield #shoes #VIBESNIGHT

Check out Next’s exciting new customer in-store screen experience at Westfield London in partnership with @nike. Customers can browse products and shop items across Run, Train and Live collections, and even build outfits on screen.

forbes.com/sites/andriach…

I’m chuffed that Rory Sutherland will be sharing the first talk in the new lecture hall SCA2.0 Pop Brixton on Monday 24th pm. Proper chuffed. Nearly as chuffed as Rory is going to be when he sees how much delicious, fast street-food we have on campus. Any alumni wanna come?

As Burberry brings products to Google search through Augmented Reality, the big questions is why? Because it was free to do? Because that's the way to sell luxury goods?!? Because AR? buff.ly/383QWBq

Change the balance between craft and consumption with handcrafted concepts from reclaimed and sustainable sources, simple shapes tactile to the touch, that appreciate over lifetimes.... vimeo.com/473152813

CUTTLEFISH by Moolark So... for this second lockdown you should treat yourself with this cute, sweet and mysterious story full of tactile images. Money raise through selling copies will be going to the Brixton Finishing School All info here: bit.ly/3pJb2uB

linkedin.com/feed/update/ur…