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I'm going to Make Ads That Convert 2025! Hosted by Motion Wanna come? Get your free ticket here: motionapp.com/make-ads-that-…

Has anyone else pulled a Tobi and forced their team to go all in on AI in DTC? Well I have. I've just seen too much, and with pressures to get lean and where AI is at, I felt it was time. Here's a few ways I'm setting the groundwork and encouraging my team to become AI first:

Hit rate % is my main metric when I'm deciding if I'm gonna use ABO or CBO for creative testing As you know, I'm leaning to ABO, because often when ads convert, winning ads "pay for losers" But how to actually make ads that convert? Well, some of the people I value a lot when

Remember how we used to say, "You don't get fired for buying IBM?" The same thing is happening for growth marketers, but instead of IBM, it's listening to your Meta rep. Too many growth marketers blindly follow what their reps recommend. But what they don't realize is there's

Motion marketing team assembled in Vancouver ❤️

I'm speaking at Make Ads That Convert webinar next week! Jimmy slagle and I will be opening up the summit with a session on how to use AI to conduct research. There's a LOT we are packing into this session...I can't wait for it. Tuesday at 2pm ET if you wanna come through.

This is our top performing ad for the past week. It's hilarious check it out 🤣

Encouraging the whole team to get involved in this 👇 Motion The Make Ads That Convert summit is live this week, loads of great sessions on AI, creative, and performance. We’re in a moment where AI is completely changing how we run ads and if we don’t lean in, we’ll get

BIG update today from our team // introducing: AI Creative Strategists Built by the best DTC advertisers, they work 24/7, analyzing your creative and performance data to do the following 35+ tasks: 1. Spot scalable patterns in top performering ads 2. Generate new hook

So the AI agents I've been working on with Motion went public yesterday and honestly.... I'm pretty exited. Generally I am an AI skeptic. Lots of cool magic tricks but low RBV (realized business value) so when Reza Khadjavi and Evan Lee asked me to participate... I took

AI’s not here to replace you—it’s here to help you breathe 👇 — Tired of guessing what to post? → Create a prompt bank. — Burned out? → Let it brainstorm. — Avoiding pitching? → Use it to outline & send. is anyone else locked into the Motion summit?

This AI agent released by Motion is extremely impressive. I literally pulled this for one of our creatives for a brand and it added some extremely solid tips for the next iteration. I feel like I have a Jess @ FireTeam 🔥 An agency on fire... in my pocket.

Our ads just crushed it with a 47% hook rate and $34.35 CPA. $4,842 spent, 141 purchases, and a thumbstop rate that's making other agencies jealous. I keep saying it - quality creative always wins over everything else in the account. This is what happens when you nail the

The below table is for one of our clients with $2.8M of monthly spend. And it exposes the biggest opportunity for growth of brands this size, $1M/mo+ We work with a few of these size clients and once you transition from PMF to market leader you have to actively attract

Watch Barry's AI Creative Strategist "trim the fat 🐷" lol this is insanely cool motionapp.com/ai-creative-st…

chat went absolutely b-a-n-a-n-a-s last week during this live stream event Barry Hott ☄️ was teaching 2100+ people about how he's approaching AI + Authenticity in ad making "AI Is Fake" Be Relevant. - Barry Hott. Catch the replay here: youtu.be/6jvIXIjieyA?si…

New task released | Weekly ad & UGC trend breakdown AKA: A weekly newsletter for your ads account Step 1: your top performing ads get audited Step 2: market trends analyzed against your data Step 3: gaps, challenges, and opptys identified Step 4: newsletter crafted UGC Pro 🦄

Two of my fav podcast guests ever. Sean Frank and Mike Beckham They’re hosting this event. Most online events are dumb. I actually think this one will be cool.