The best copywriters are the best thieves. They steal frameworks. - Offer - Solution - Pain point - Guarantee Once you know them you can nail any copy project. Any product. Any service. Any market. Here are 5 Copywriting frameworks to write landing page copy that converts:

I've reviewed 1000s of designer portfolios at this point. Nobody cares about: • Your resume PDF • Your college degree • Your 20-page case studies • Where you worked before • Your dog's favorite food • Your travel pictures from Paris • Your "design process" explanation •

If you're a founder spending months tweaking button colors, we need to talk. I run a design agency. My own site wasn't designed by me. Why? Because I'm too busy selling to obsess over padding and line heights. Yet I see SaaS founders spending 3 months perfecting their landing

Prospect hit me with this line: "I'm not sure who invented water, but I'm pretty sure it wasn't the fish." Translation: When you're too close to your business, you lose perspective. That's why they hire us. Another client (Series B) told me: "Our internal team has been

On Friday a team member had a family emergency. Good news… just something he had to be there for. Before leaving, he assigned his task to another designer for review. Task was 95% done anyway. At 11 PM his time, he logged back in. He didn't have to come back today. Everything

Most landing pages fail because founders think "make it look pretty" = conversion. Here's what actually converts: Heading: Clear USP, not clever wordplay Subheading: Explain your claim with product features CTA: Tell visitors the exact next step Video: 2-3 minutes max showing

Every time I post about delivering fast, designers get triggered. "That's impossible!" "Must be templates!" "You're cutting corners!" Here's what they don't understand: Speed is a premium service. People pay extra for speed everywhere: • Business class vs economy • Express

Copy this client strategy that 3,333x'd my business: - Serve lots of clients initially (cast a wide net) - Track which 10% bring 90% of revenue - Study their patterns: industry, budget, urgency, decision-making style - Fire the bottom 80% who drain your energy for pennies -

I see people hitting $100K+ ARR and immediately starting 3 new businesses. They think they're "building a portfolio." In reality, they just capped their upside. You can make decent money doing multiple things. But you can only make life-changing/FU money doing ONE thing

Hero Section redesign for a private community Before: • No brand • No images • No social proof After: • Premium brand • Images of members • Specific numbers: 30+ cities, 200+ members • Clear CTAs + social proof Your landing page should make people think "I need to be

Client yesterday: "Our dev team is lost without a brand guide. How long do you think a mood board would take?" "We need at least 3 weeks to decide on direction." Me: "3 weeks for a mood board? We'll send it to you in 24 hours." Dead silence on the call. Then: "Wait... is that

"Honestly, branding has been one of the most neglected aspects of our company." This was a $10M+ company with 1 million quarterly visitors. Perfect product. Happy customers. Growing revenue. But their brand looked like it was designed in 2015 by someone's nephew. The pattern

I analyzed 200+ YC startups landing pages to find what actually converts. Most fail at the basics. My 1 minute summary and 30 tips below.

Before launching site, Ask: - Can visitors understand what you do in 5 seconds? - Is your value proposition immediately clear? - Do you answer "what's in it for me?" - Are objections addressed before they arise? - Is the next step obvious and frictionless? Don't ask: - What's