Nelson Chu (@nelsonchu_) 's Twitter Profile
Nelson Chu

@nelsonchu_

Nelson Chu is the founder and CEO of Percent, the modern credit marketplace, empowering investors, borrowers, and underwriters with innovative technology.

ID: 1868700655

linkhttp://www.percent.com calendar_today15-09-2013 18:09:18

220 Tweet

288 Followers

204 Following

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The biggest mistake founders make? Clinging to their vision too tightly. In the latest Founder Notes, I share 4 mantras that have guided me in building Percent any founder can apply today. open.spotify.com/episode/2DPwYc…

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On this day two years ago, SVB collapsed—the 2nd largest bank failure in U.S. history. The first bank run of the 2020s unfolded in hours, fueled by digital banking & venture panic. The lesson? Liquidity & risk management are more important than ever. nelsonchu.co/home/an-update…

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Startups don’t scale by following a script—they scale by doing. On this episode of Founder Notes, Lucas Keefer and I dive into what it really takes to build something from the ground up. open.spotify.com/episode/1jkhDs…

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Small businesses thrive on stability—but Trump’s latest tariffs are throwing the market into chaos. Supply chains are shifting, costs are rising, and cash flow is tightening. Check out what this means for the economy in my latest piece for Fast Company: fastcompany.com/91301335/how-t…

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Tariffs are back. Small businesses are feeling it first. In the latest Founder Notes, I explore how supply chain shakeups = capital demand shifts—and how we at Percent are responding. open.spotify.com/episode/2UxhCU…

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On this day two years ago, Percent closed Q1 with three straight revenue beats — a first in company history. Even in volatile markets, we proved our ability to scale efficiently. Here's the full note I sent the team that day: nelsonchu.co/home/and-thats…

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I sat down with Sean Smith of SMB Investor Network to explore what it really takes to buy and scale simply yet highly profitable businesses. open.spotify.com/episode/48VbYK…

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In my latest Forbes article, I share 4 mantras I live by as I build Percent. Hope they can help you navigate the chaos just as much as they've helped me. forbes.com/councils/forbe…

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The startup playbook is being rewritten in real time. AI-first companies are leaner, faster, and no longer need VC dollars to scale. I break down the shift in my latest article for Fast Company. fastcompany.com/91324189/how-a…

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Equity isn’t the only way. In this episode of Founder Notes, I dive into how smart founders are using debt to scale on their own terms—and why VCs should take note. open.spotify.com/episode/0ZxzPt…

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Ever wonder how deals make it onto Percent? In this week’s Founder Notes, I talk with our Head of Originations, Bina Shetty, about how we vet borrowers—and why Latin America is on our radar. open.spotify.com/episode/5cn64o…

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The origin story of Percent is anything but smooth. E12 of Founder Notes is live—about our first $200K deal and everything it took to get there. open.spotify.com/episode/0BE2hl…

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We're Proud to welcome Marshall Lux to Percent's Board of Directors! With his experience advising banks to managing risk in a crisis, he’s the kind of leader you want in your corner. percent.com/blog/news-item…

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Want to make your money work this year? Come hear how we're helping investors unlock passive income with real liquidity. Panel is live June 26 @ 12PM ET: us06web.zoom.us/webinar/regist…

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If you’ve invested in a Percent deal, Paola Rios likely had a hand in it. In this Founder Notes episode, we explore what it really takes to syndicate private credit effectively and the psychology that drives investor decisions. open.spotify.com/episode/4YaCxX…

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The private credit market is worth nearly two trillion dollars, yet it runs on systems that feel stuck in the past. In this episode, I explore why fixing the fundamentals could transform the market’s scale and reach. open.spotify.com/episode/4VwSyz…

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Private credit is having its moment—but the infrastructure is stuck in 1975. The next chapter? Trading, price discovery & modern data rails. Check out my thoughts here: alternativecreditinvestor.com/2025/07/11/bui…

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She went from Series 7 to scaling fintech. Kiley Lubeck shares how deep domain knowledge can give PMs a massive edge—and how brutal prioritization leads to big wins. open.spotify.com/episode/3BcpcD…

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Many private credit funds smooth out returns through "volatility laundering." At Percent , we went the other way: radical transparency. Here's why it’s helped us build something stronger. open.spotify.com/episode/0UK1ZE…

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On this day two years ago, we leveled up: our broker-dealer application was approved! That one decision doubled ARR potential and opened the door to new investor pipelines. Persistence pays off. nelsonchu.co/home/at-long-l…