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Goals aren’t just for soccer. They’re our roadmap to success. Let’s talk about why. At Sigo Seguros, we always remind our team to ‘Start with the goal.’ It's our tactical approach to every aspect of our work. We go into every meeting, decision, and problem with a clear

The key to success in a commoditized market: Differentiation. That’s easier said than done, especially in the auto insurance industry. How do we do it at Sigo Seguros? We make an unusual effort to build our team. Here’s what I mean: In a market like ours, the true

Car dealer sold my mom a car with sludge build up and the car has broken down after <1 year despite regular servicing. Engine is under manufacturer's warranty and we bought an extended warranty, but neither seem to cover. Any recourse? Is the dealer liable? cc: Car Dealership Guy

We have a vision at Sigo Seguros: To build a world where everyone has the tools to protect their future. But bringing that world to life requires something else: A team that reflects the world we envision. That’s why 'Diversity, Inclusion, and Belonging' is more than a slogan

Don't just work hard. Celebrate hard, too. In the fast-paced world of startups, it's easy to jump from one challenge to the next. At Sigo Seguros, we have a different rhythm. One that values the victories along the way. We celebrate success. It’s not just about basking in

Transitioning from broker to managing general agent (MGA)? Here's your quick guide: 1️⃣ Team Assemble experts in underwriting and product management. 2️⃣ Funding Model out all expenses to secure adequate funding. 3️⃣ Tech Invest in a robust policy admin system. 4️⃣ Licensing

If U.S. Hispanics were an independent country, our GDP would rank 5th in the world. That’s according to the Latino Donor Collaborative. Here’s how to market to us. 1️. Cultural Values Family and faith are pillars of Hispanic cultures. Work family gatherings, traditional

A word of advice if you want to serve the Hispanic community: Study T-Mobile. This is how they’ve done an outstanding job serving our community effectively. 1. Geographic Proximity T-Mobile was able to build brand awareness and trust with our community by opening stores in

This year I unlocked meaningful improvements in my productivity and health... By prioritizing sleep. It became a virtuous cycle. Fewer late night meals. Less screen time in the evening. More energy for exercise etc.

An obvious truth that impacts most businesses today: You don't need a broadband connection at home to access the internet. This insight particularly matters when serving the Hispanic community, which is increasingly mobile-first. In fact, among America’s major demographic

The best place to reach Hispanic consumers in America: TikTok. They have mastered the art of content marketing, especially in Latin America. Think about this: According to a study by Adweek, 48% of Hispanic Gen Z’ers in the U.S. use TikTok daily, compared to 36% of the

Spanish remains important, both culturally and in business, when serving the Latine community. Despite 65% of third-or-higher-generation Latinos saying they can’t converse well in Spanish, according to the Pew Research Center, this doesn’t tell the full story. Here’s why: 1.

A massive shift is afoot in the US Hispanic community: The number of Latines who identify as multiracial has exploded by 900% since 2010, according to the Pew Research Center. This dramatic rise, from 3 to 27.5 million, highlights the growing diversity among Hispanics. It

There's a major divide in the insurance industry: The role of independent agents. Since the early days of insurtech, many have preached the obsolescence of this traditional distribution channel due to the rise of direct-to-consumer distribution. Others believe they're

Marketing to the Hispanic community is about more than just advertising. It's about thoughtful product development. Here’s what I mean: In marketing, cultural and language fluency are key. Many brands, like @pepsico and The Coca-Cola Co., have recognized soccer as a cultural

There will never be enough software engineers. I think the need for digital infrastructure to improve our lives is growing faster than our capabilities to build it. Furthermore, investing in technology is a way to address some of the most pressing social issues. Technology is

Impact and profit aren’t at odds with each other. Why? Scale. To genuinely make a difference, businesses need to be sustainable, which means they need to be profitable. Large, societal problems that reach across markets often require scale to get to profitability. But once

“The road to success is paved with mistakes well handled.”

Insurance isn't so much hard as it is nuanced... That's what makes it hard to integrate with non-insurance businesses.