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💭 Marketers and consumer researchers value authenticity, which has a huge impact on brand dynamics, but how does its meaning differ locally and globally? 🌍 🎸Our speaker Matteo Corciolani explores this with an Italian rock band Måneskin. #netnography 🌐#NETNOCON24

Foodies, overwhelmed by social media food ads? 🍱🙂‍↕️ 🕵️ Our afternoon #netnography speaker explores how Arab social media users see them & if they're impacting online brand campaigns. Dig in with Syed Alwi's findings on Arab consumer food culture! 🌐#NETNOCON24

Netnocon thank you Università Cattolica team, looking forward to working with KEDGE Business School team for #netnocon in 2025

Netnocon Save the Date #NetnoCon25 Robert V. Kozinets Ulrike Gretzel Dr Aleksej HEINZE (He/Him)🇪🇺

A new inspiring afternoon session of 🌐#NETNOCON24 has started. The topics discussed revolve around the main theme: “Navigating branding opportunities and tensions through netnography”. A special thanks to all our amazing speakers💡 #netnography

🧐 Can Facebook be a place to build authentic relationships? Vanessa Campbell’s research proves so! Sharing experiencing and being part of close groups are ways to do it. #netnography 🌐#NETNOCON24

Netnocon #NetnoCon24 Day 3: First Half #socialmedia #research #CommunityBuilding #educational

#NetnoSpotlight🌟 💡Inspirational speech delivered by Dr Dr Aleksej HEINZE (He/Him)🇪🇺 for 🌐 #NETNOCON25 announcement, followed by Q&A from the excited participants; w/ Robert V. Kozinets Jagannath Sanyal, Rodoula Karidi, Maria Margarita Manago, Ulrike Gretzel, Rossella Gambetti #netnography 📝

Netnography, AI, consumer insights — what blends them together? Into the Industry panel with chairs S. Biraghi, R. Gambetti (Università Cattolica) & keynote speakers: C. Bastetti (Danone), M. Fornaro (MSL, Publicis Groupe), C. Lattuada (@Kantar), N.S. Albertini (illycaffè) 🌐#NETNOCON24

In the age of #AI, being able to ask the right questions is a human skill that is more important than ever for market research #NETNOCON24 industry panel. Netnocon Association for Netnographic Research

And with our keynote speaker on business approaches in #netnography, Irina Schneider from Spiegel Institute, we wrap up 🌐#NETNOCON24 🥹🌟 A PROUD moment for ALL of us! 💪🏻👏 #conferenceforfuture

And now it’s famous Milanese aperitivo time!🍹🍕 Ending #NETNOCON24 con i brindisi🥂 Cheers! 🤩 📍 Sant’Agnese, Università Cattolica

🚀 Calling all netnographers! Get ready to "Get Creative" at #Netnocon25 in Marseille. Submit your papers by December 9th. 🎨🖥️ netnocon.org/call-for-paper… via Robert V. Kozinets Ulrike Gretzel Dr Aleksej HEINZE (He/Him)🇪🇺 Fuschillo Gregorio Dr Romas Lena Çavuşoğlu Association for Netnographic Research KEDGE Business School #netnography

🎓📢 Calling all #Master’s & #PhD students! Apply for a #NETNOCON25 scholarship and get free conference registration + accommodation in #Marseille! 🌍 #pleaseshare ✨ 📅 Deadline: Dec 15 🔗netnocon.org/call-for-schol… #Netnography #Scholarships via Robert V. Kozinets Association for Netnographic Research KEDGE Business School

Less than one Month Left! Submit Your #Netnocon25 Abstracts for #Netnocon 2025 by December 9, 2024 🚨 | #callforpapers meet Robert V. Kozinets via KEDGE Business School #netnography youtube.com/watch?v=4XxTno…

We are looking forward to #Netnocon25 ! Thank you for sharing your stories Aleksandra Powierska, PhD @LucinaOdoi ali_mohamed_sweden, Maria Augusta Ribeiro via Robert V. Kozinets Association for Netnographic Research #netnography

#Netnocon 🔬 | Du 28 au 30 mai 2025, KEDGE Business School, à travers la KEDGE ARTS SCHOOL - Creative Industries & Culture et le département Marketing, accueille la conférence internationale de netnographie, #Netnocon25 let's be creative! 👋 Netnocon

Call for Papers - Netnocon – Marseille, France, May 28 – 30th, 2025 - Netnography Conference - Netnocon 2025 Marseille, South of France ⁦Fuschillo Gregorio⁩ netnocon.org/call-for-paper…

🎉 Exciting News for Netnocon Scholarship Applicants! Please check your inbox and conform your acceptance by 31st January! via Association for Netnographic Research Robert V. Kozinets #netnography #netnocon25