
Neville Medhora
@nevmed
By day I'm re-vamping copy/pages/emails at CopywritingCourse.com, at night I'm maintaining the internet's SwipeFile.com (tag me if you see cool marketing)!
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https://copywritingcourse.com/blog 13-03-2009 23:57:50
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This is a great chart by Jason Cohen that shows how cash in the bank affects your lifestyle at different levels: • $1,000 in bank = “I can’t lose my job.” • $100,000 in bank = “I can own my house.” • $2,000,000+ in bank = “I can have freedom.” • $50,000,000 in bank = “I









La Croix changed its branding and positioning resulting in $500 million in annual sales. They moved away from competing as a WATER brand, and rather positioned itself as a SODA brand. A lot of companies have since followed this strategy. Source: Jason Feifer








