
Nicola Wass
@nicolawass1
CEO & founder of @So_Mo_Co, behavioural scientist. She/her
ID: 243252906
http://www.so-mo.co/ 26-01-2011 17:01:17
2,2K Tweet
913 Followers
643 Following



Don't miss out on pacts.org.uk/events/pacts-c… on 19 Oct 2022. Supported by National Highways Thatcham Research Department for Transport Speakers include Living Streets Guide Dogs Campaigns Thatcham Research Ruth Cadbury ITS UK SoMoCo Bikeability Wheels for Wellbeing




An exciting day, full of great presentations at the National RS Conference. Our CEO Nicola Wass presented a case study on how using behavioural insights and co-design can reduce road safety risks! #NRSC2022 Bham City Council @RoadSafetyTruUK



Derk Loorbach challenging existing paradigm of car culture Radical new structures cultures & practices necessary-Inevitable disruption & chaos actively explored by a team of ‘disrupters’ within the civil service in Netherlands The ‘civil service’! Need similar Department for Transport #polis22





linkedin.com/pulse/why-rish… My bit on why Rishi Sunak should just belt up. In a self-filmed video Rishi gives his best ‘live, laugh, love’ spin on the recent levelling up controversy. It shows him in a moving car without a seatbelt. But why does this matter so much? Barry Sheerman

Yesterday was a great success! We worked with the amazing young people from Concord Youth Centre and Transport for West Midlands & Bebi Media to design a #seatbeltawareness campaign. Thanks everyone - we can't wait to roll out the campaign reels! #codesign #behaviouralscience




Nicola Wass is looking forward to leading the panel discussion on 'Wearing a Seatbelt' at the 2023 edition of Young Driver Focus tomorrow. It's not too late to get your ticket: youngdriverfocus.org.uk/tickets

🗣️ "Around the globe, policymakers are increasingly asking behavioural scientists to help them unpack policy problems." The OECD Observatory of Public Sector Innovation #BehaviouralInsights Knowledge Hub brings together the work on behavioural science by more than 300 institutions 👇 fal.cn/3y7yP

The day flew by! A special thanks to our session leads for seatbelts Nicola Wass telematics Sam Chapman The Floow fatigue Ashleigh Filtness Loughborough University safer vehicles Tom Leggett Thatcham Research and extending the learning to drive process @shaunhelman TRL #YDF2023

The OECD ➡️ Better Policies for Better Lives launched the #BehaviouralInsights knowledge hub to collect and share open-source #data from: 3⃣0⃣0⃣+ institutions applying #BeSci to #publicpolicy 1⃣4⃣0⃣+ #BeSci projects in 6⃣3⃣ countries ➡️oe.cd/MappingBI🌎 Dilip Soman 🇨🇦 Cass Sunstein Liam Delaney